Wednesday
Cooper Standard and Cequent Form Major Alliances With No. 29 Brad Keselowski Race Team
Press Release“Ram Truck Entry Driven By Parker Kligerman For 2012 NASCAR Camping World Truck Series Season”
“This is a historic day for Brad Keselowski Racing and I have a great deal of personal pride in making this announcement,” said team owner Brad Keselowski. “To have both Cequent and Cooper Standard join our program in such a significant way provides us with the platform to compete for the championship in the NASCAR Camping World Truck Series. Both companies have very specific business and marketing objectives for the program and everyone at BKR will work to exceed Cequent’s and Cooper Standard’s expectations at the race track and in the marketplace.”
Cequent’s sponsorship of Keselowski and BKR, which also includes primary sponsorship for 15 Truck Series races in 2013 and 18 Truck Series races in 2014, is designed to drive exposure for its brands such as Draw-Tite and Reese Towpower, strengthen relationships with retail partners, and generate new business opportunities.
“We see Brad Keselowski and his team as terrific marketing fits for our company, its brands, and products,” stated Tom Benson, President of Cequent Performance Products. “The NASCAR Truck Series audience is undoubtedly our target market and Brad extends Cequent’s reach to the NASCAR Cup and Nationwide audiences. This program also presents some meaningful business opportunities for both our Performance Products and Consumer Products divisions. The partnership has all the elements to be a complete success for Cequent and for Brad’s team. We very much look forward to seeing the No. 29 Truck take the track in 2012.”
Cooper Standard’s expanded relationship with Brad Keselowski’s No. 29 NASCAR Camping World Truck Series entry in 2012 mirrors its broader commitment to the automotive aftermarket as the company looks to widen its offering of innovative products to the aftermarket. The company first worked with BKR in 2011 for three races.
“Brad and his team continually seek innovative solutions to perform at the highest level,” said Jim McElya, chairman and CEO, Cooper Standard. “We feel that this commitment to innovation, combined with his Michigan heritage and dedication to helping the local community, make Brad and his team ideal partners to help Cooper Standard further expand in the aftermarket and specialty vehicle markets.”
For more information, please visit www.bradracing.com, www.cequentgroup.com, www.cequentconsumerproducts.com, and www.cooperstandard.com.
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About Cequent
Cequent, a TriMas company, based out of Bloomfield Hills, Michigan is an operating group that is a leading designer, manufacturer and marketer of a broad range of accessories for light trucks, sport utility vehicles, recreation vehicles, passenger cars and trailers of all types. Products include towing and hitch systems, trailer components and accessories, and electrical, brake, cargo carrying and rack systems. The group consists of 3 business units: Cequent Performance Products, Cequent Consumer Products and Cequent Australia. Cequent draws upon a 100-year old heritage of superior towing and trailer brands (Draw-Tite, Reese, Fulton, Wesbar, Bulldog, Highland, Hidden Hitch, Bargman, ROLA and Tekonsha). Cequent employs approximately 2,070 associates. For further information, contact Mark Gage mgage@cequentgroup.com or visit Cequent at www.cequentgroup.com and www.cequentconsumerproducts.com.
About Cooper Standard
Cooper Standard, headquartered in Novi, Mich., is a leading global supplier of systems and components for the automotive industry. Products include body sealing systems, fluid handling systems and anti-vibration systems. Cooper Standard employs more than 21,000 people globally and operates in 19 countries around the world. For further information, contact Sharon Wenzl sswenzl@cooperstandard.com or visit Cooper Standard at www.cooperstandard.com.
About Brad Keselowski Racing
Based in Mooresville, North Carolina and led by NASCAR Sprint Cup and Nationwide Series driver Brad Keselowski, Brad Keselowski Racing (BKR) fields the No. 29 RAM in the NASCAR Camping World Truck Series. BKR, with the aim to provide young talented drivers the opportunity to improve their skills with a professional, competitive team, has also fielded entries in the ARCA Series and other developmental motorsport series. For more information, please visit www.bradracing.com.
- Brad Keselowski Racing Press Release
Article Tags: ARCA Racing Series, ARS, BKR, Brad Keselowski, Brad Keselowski Racing, Cequent Performance Products, Jim McElya, NASCAR Camping World Truck Series, NASCAR Nationwide Series, NASCAR Sprint Cup Series, NCWTS, NNS, No. 29 Cequent / Cooper Standard Dodge Ram, NSCS, Parker Kligerman, Tom Benson
