Starwood Hotels and Resorts Becomes Official Hotel Partner of Penske RacingPress Release
MOORESVILLE, N.C. (MAY 31, 2012) – Penske Racing and Starwood Hotels and Resorts, one of the world’s largest hotel and leisure companies in the world, announced today that the organizations have created a partnership that will make the hotel company the official hotel of Penske Racing.
This new agreement will allow Penske Racing, its partners and the entire Penske Corporation to enjoy preferred rates and access to Starwood’s vast property collection including the upscale Sheraton, St. Regis, W, Westin and select-service hotels such as Aloft. Starwood Preferred Guest® (SPG®) members will be able to bid on exclusive experiences associated with Penske Racing including VIP access to NASCAR races and behind-the-scenes trips to Penske Racing’s shop in North Carolina.
“We are very excited to have Starwood Hotels and Resorts as the official hotel of Penske Racing,” says Penske Racing President Tim Cindric. “Their wide range of top shelf properties, including many within our race markets, will be an added perk to not only our organization, but to our other partners as well. We look forward to offering a winning experience for many Starwood members in conjunction with this great relationship.”
Mark Vondrasek, Senior Vice President, Distribution Loyalty & Partnership Marketing for Starwood Hotels & Resorts said: “We are thrilled to partner with Penske Racing. The Starwood Preferred Guest Program is focused on building a deeper relationship with our guests. Through this relationship we will be able to offer our members unique experiences and access to the Penske Racing Team at NASCAR events through our Game On with SPG Platform”
About Starwood Preferred Guest
The SPG program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 1,090 hotels and resorts in nearly 100 countries, No Blackouts on hundreds of airlines, the introduction of Your24 and SPG Lifetime, and unparalleled experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com.
About Penske Racing:
Penske Racing is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced 357 major race wins, 418 pole positions and 23 National Championships. The team has also earned 15 Indianapolis 500 victories. For more information about Penske Racing, please visit www.penskeracing.com.
Source: Penske Racing, Press Release
Article Tags: NASCAR, NASCAR Nationwide Series, NASCAR Sprint Cup Series, NNS, NSCS, Penske Racing, Tim Cindric