Catchfence

A NASCAR After The Lap Launch branded 2013 Ford F-150 FX4 sits at the Ford Dearborn truck plant on August 16th in Dearborn Michigan. - Photo Credit: Gregory Shamus/Getty Images

DAYTONA BEACH, Fla. (Aug. 17, 2012) – NASCAR announced that tickets go on sale today for the unpredictable, unforgettable, tell-all fan event – the 2012 NASCAR After The Lap sponsored by Ford and Coca-Cola. Returning to Las Vegas for its fourth consecutive year, NASCAR After The Lap will take place on November 29 at 5p.m. PT at PH Live at Planet Hollywood. ESPN pit reporter Jamie Little will host the event.

Fans in attendance will interact with the top-12 Chase for the NASCAR Sprint Cup drivers, resulting in unfiltered answers and unpredictable antics. Last year, 2011 NASCAR Sprint Cup Series Champion™ Tony Stewart drove his car into the venue, which set the tone for the event’s highlight: Jeff Gordon’s rousing break dancing performance that took the audience by surprise and ignited dialogue across the digital and social space.

“NASCAR After The Lap is one of the crown jewels of NASCAR Sprint Cup Series Champion’s Week,” said Norris Scott, vice president of partnership marketing for NASCAR. “Our top drivers take their helmets off and celebrate the season with our fans, resulting in a wildly entertaining evening and a unique platform for two of our long-standing partners, Ford and Coca-Cola.”

In conjunction with the launch of ticket sales, the “NASCAR After The Lap” sweepstakes begins today. One lucky fan will win a grand prize package that includes a 2013 Ford F-150 FX4 truck, round trip air fare for two to Las Vegas, two nights at Planet Hollywood Resort & Casino and two VIP tickets to NASCAR After The Lap.

To purchase tickets and enter the “NASCAR After The Lap” Sweepstakes, fans can visit www.NASCARafterthelap.com. Tickets are $20 each, with proceeds benefitting The NASCAR Foundation™, a 501 (c)(3) non-profit that raises funds to support children’s charities and important causes throughout the nation. “NASCAR After The Lap” Sweepstakes entries will be accepted up until November 18 at 2:00 p.m. ET.

“NASCAR After The Lap provides an unforgettable experience for NASCAR fans and we look forward to being a part of the event again this year,” said Tim Duerr, motorsports marketing manager for Ford Racing. “The ‘NASCAR After The Lap’ Sweepstakes offers Ford invaluable interaction with NASCAR’s broad fan base and we encourage them to register today for a chance to win a 2013 Ford F-150 FX4 truck.”

“NASCAR After The Lap is both an opportunity to strengthen the partnership between Coca-Cola and NASCAR, and a perfect venue to celebrate the passionate and enthusiastic fans that we share,” said Ben Reiling, director of motorsports for Coca-Cola. “Nothing uplifts NASCAR families and fans quite like the ice-cold refreshment of Coca-Cola, and we look forward to joining many of our Coca-Cola Racing Family members for what will surely be a memorable event.”

For fans unable to attend NASCAR After The Lap, NASCAR.COM will offer a live stream of the event. Additionally, SIRIUSXM Radio will broadcast the event live on SIRIUSXM NASCAR Radio Channel 90.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED, MRN Radio, PRN Radio and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR Nationwide Series™, and NASCAR Camping World Truck Series™), four regional series, and one local grassroots series, as well as three international series. Also part of NASCAR is GRAND-AM Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, Mexico and Europe. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the 43rd Annual Pure Michigan 400 at Michigan International Speedway, will air August 19 on ESPN at 1 p.m. ET, with coverage starting at noon with “NASCAR Countdown” on ESPN. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

Source: NASCAR, Press Release