SCOTT® Brand to title sponsor ARCA Series Race at Road AmericaPress Release
The SCOTT® 160 will be Saturday, June 22, 2013, and will be the inaugural ARCA Racing Series event at Road America. ARCA’s visit to the four-mile Road America road course will be run in conjunction with the NASCAR Nationwide Series as a same-day doubleheader.
Kimberly-Clark Professional and the SCOTT® brand have partnered with ARCA series sponsor Menards to participate in the ARCA Racing series. SCOTT® Brand is an official sponsor of the ARCA series, ARCA Rookie Challenge and the SCOTT® 160 Title Race.
“We are looking forward to working in partnership with Menards to sponsor the inaugural ARCA race held at Road America,” said Heather Richmond, Kimberly-Clark Professional’s Customer Marketing Manager for Hardware, Home Improvement and Paint Channel. “This exciting opportunity gives us a great venue to introduce our new SCOTT® ‘Just Add Yellow’ campaign targeted at the contractor and do-it-yourself markets.”
Series officials, along with Road America track President George Bruggenthies, are excited about the addition of one of the country’s finest road-racing facilities to the ARCA schedule.
“We’re fortunate to have a corporate sponsor help bring the ARCA Racing Series to Road America,” said Bruggenthies. “We’re looking to make the ARCA event an annual stop on their schedule and ours. The stock car doubleheader should be a really entertaining event for the fans.”
“Menards is a Wisconsin-based retailer and the east central Wisconsin market is a great fit for Menards retail market footprint,” said Mark Gundrum, Vice President of Business Development and Corporate Partnerships. “A combined effort by ARCA, the track, and Menards, to welcome SCOTT® as a vendor partner allows this to happen this summer.”
The SCOTT® 160 race is scheduled as the ninth of 21 races in ARCA’s 2013 season. The complete schedule can be found at arcaracing.com.
About Kimberly Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, nearly a quarter of the world’s population trust K-C’s brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share positions in more than 80 countries.
The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.
Source: Automobile Racing Club of America Press Release
Article Tags: ARCA, ARCA series sponsor Menards, Automobile Racing Club of America, Kimberly-Clark Professional, Road America, SCOTT® 160