Catchfence


May 23, 2013
Thursday
Chip Ganassi Racing Teams Form Athletic Apparel Partnership with C9 by Champion
Press Release

Chip Ganassi Racing Teams
Chip Ganassi Racing Teams
Partnership will include performance activewear for use on and off the track in the three series in which Chip Ganassi Racing Teams compete – the NASCAR Sprint Cup Series, the IZOD IndyCar Series and the GRAND-AM Rolex Sports Car Series

CONCORD, N.C. (May 23, 2013) – Chip Ganassi Racing Teams (CGRT) announces a multi-year partnership with C9 by Champion, Target’s exclusive brand of performance activewear, to become the official athletic apparel provider to all six of the organization’s race teams across the NASCAR, INDYCAR and GRAND-AM series. The performance collection will be worn for working out in the gym and training for race days. The lifestyle pieces will be worn by drivers, crew and executive staff at the track.

The program launches over Memorial Day weekend with the Indianapolis 500 (IZOD IndyCar Series), the Coke 600 (NASCAR Sprint Cup Series – NSCS) and the History 300 (NASCAR Nationwide Series – NNS), one of the biggest weekends on the racing calendar. In addition, the C9 by Champion branding will be carried on multiple assets across all six teams and eight drivers, including race cars, team transporters, firesuits and team gear.

Notes of Interest:

  • · Performance is Paramount: The C9 by Champion performance collection includes the latest fabrics, technologies and features, which will help the drivers and crews perform their best under any conditions. Specific features of the C9 by Champion product include temperature control through ventilated fabrics and Duo-Dry™, which wicks away moisture to keep one dry and cool. In addition, C9 by Champion’s Power Core™ compression fit provides the best support and greatest ease of movement for the entire team, no matter the demands of their role.
  • · A Driver Lineup Like No Other: With a lineup that includes Team Target drivers Juan Pablo Montoya, Scott Dixon and Dario Franchitti along with NSCS driver Jamie McMurray, NNS driver Kyle Larson, IZOD IndyCar Series driver Charlie Kimball and GRAND-AM Rolex Sports Car Series drivers Scott Pruett and Memo Rojas, C9 by Champion will be on the backs of some of the best race car drivers in the world. In all, those drivers represent a combined 17 championships, five Indianapolis 500 wins, 14 Rolex 24 At Daytona wins, a Daytona 500 victory and more than 100 race wins.

Quote Board:

  • · Ann Fritchman, Chief Customer Officer – HanesBrands: “We’re thrilled to be partnering with Chip Ganassi Racing. There were a number of reasons Chip Ganassi Racing was attractive to us; 1) the diversity of their driver lineup; 2) the range of series they race in and the unique fan base that each possesses and 3) the fact they have a proven record as champions. The partnership fits perfectly with our C9 by Champion collection that is sold exclusively at Target and provides new opportunities to bring the C9 by Champion brand into the lives of our consumers. Additionally, in partnering with Chip Ganassi Racing we’re able to showcase the quality and versatility of our product line, we’ll be providing their team with the performance apparel items they need for training as well as great style apparel items, such as jackets and polos, to be worn around the track on race day.”
  • · Steve Lauletta, President, Chip Ganassi Racing Teams: “Our partnership with C9 by Champion spans across all of our teams, in all of the series we compete in which gives the C9 by Champion brand a much broader reach to a much larger audience. There are few teams that can offer such a wide array of quality assets that Chip Ganassi Racing Teams can”

 

About HanesBrands: HanesBrands is a socially responsible leading marketer of everyday basic apparel under some of the world’s strongest apparel brands, including Hanes, Champion, C9 by Champion, Playtex, Bali, JMS/Just My Size, barely there, Wonderbra and Gear for Sports. C9 by Champion is sold exclusively at Target and is available for all ages in apparel, underwear, socks, sports bras, shoes and accessories. HanesBrands sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casualwear and activewear produced in the company’s low-cost global supply chain. Ranked No. 512 on the Fortune 1000 list, Hanes has approximately 51,500 employees in more than 25 countries and takes pride in its strong reputation for ethical business practices. Hanes is a U.S. Environmental Protection Agency Energy Star 2013 and 2012 Sustained Excellence Award winner and 2010 and 2011 Partner of the Year. The company ranks No. 141 on Newsweek magazine’s list of Top 500 greenest U.S. companies. More information about the company and its corporate social responsibility initiatives, including environmental, social compliance and community improvement achievements, may be found on the Hanes corporate website at www.HanesBrands.com.

About Chip Ganassi Racing Teams: Chip Ganassi has been a fixture in the auto racing industry for nearly 30 years and is considered one of the most successful as well as innovative owners the sport has anywhere in the world. Today his teams include three cars in the IZOD IndyCar Series, two cars in the NASCAR Sprint Cup Series, and one Daytona Prototype in the GRAND-AM Rolex Sports Car Series. Overall his teams have 15 championships and over 150 victories, including four Indianapolis 500s, a Daytona 500, a Brickyard 400 and five Rolex 24 At Daytonas. Ganassi boasts state-of-the-art race shop facilities in Indianapolis and Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Penn.

For more information log onto www.chipganassiracing.com

Source: Chip Ganassi Racing Teams




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