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Apr 05, 2013
Friday
New Alert™ Energy Caffeine Gum Joins Joe Gibbs Racing and Driver Elliott Sadler
Press Release

Elliott Sadler
Elliott Sadler
Sadler Gets Behind the Wheel of No. 81 Alert Energy Camry for Three NASCAR Sprint Cup Races in 2013 

CHICAGO, April 5, 2013 — Wrigley’s new Alert Energy Caffeine Gum will make its NASCAR Sprint Cup Series debut with Joe Gibbs Racing and driver Elliott Sadler on April 21 at Kansas Speedway in Kansas City, Kan. Sadler will pilot the No. 81 Alert Energy Camry there and at Talladega (Ala.) Superspeedway (May 5 and Oct. 20) for a total of three races during the 2013 race season.

The No. 81 Alert Energy Camry joins an all-star lineup of Mars, Inc. and Wrigley sponsors at Joe Gibbs Racing including Doublemint® gum, M&M’S® and SNICKERS® throughout the 2013 season.

“Wrigley and Mars are proud to continue our partnership with Joe Gibbs Racing and look forward to working with veteran driver Elliott Sadler,” said Tim Conlin, a senior brand manager at the Wrigley Co., a subsidiary of Mars, Inc. “And we’re especially excited to give NASCAR fans the chance to be among some of the first people to see and try Alert Energy.”

“I’m really looking forward to representing Alert Energy in the Sprint Cup Series,” said Elliott Sadler, driver of the No. 81 Camry. “I’ve been lucky to have a long history with Mars, Inc. and am very excited about working with them again in launching this new product. After trying it, I’m a big fan of Alert Energy gum. With my busy schedule, it helps keep me going from one thing to the next – so it’s a perfect match.”

Alert Energy is a new energy product available for adults 25-49 that lets people control the amount of caff­eine they want on-the-go. Alert will be available nationwide starting in April.

About Wrigley

Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley’s world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations in more than 40 countries and distribution in more than 180 countries, Wrigley’s brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and approximately 70,000 Associates worldwide that are putting our Mars Principles into action to make a difference for people and the planet through our performance.  For more information, visit www.wrigley.com and www.mars.com.

About Joe Gibbs Racing

Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR Sprint Cup Series teams, three NASCAR Nationwide Series teams and a driver development program.  Its driver lineup consists of Denny Hamlin, Kyle Busch and Matt Kenseth in the Sprint Cup Series, while Brian Vickers and Elliott Sadler joins those Busch and Kenseth in the Nationwide Series along with  Drew Herring and Darrell Wallace, Jr. Wallace will also run a full season in the NASCAR Camping World Truck Series with Kyle Busch Motorsports.

Based in Huntersville, N.C., and owned by Joe Gibbs – a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame – JGR has competed in NASCAR since 1992, winning three Cup Series championships, and four Nationwide Series owner’s championships along with more than 175 NASCAR races, including three Brickyard 400s and the 1993 Daytona 500.

Source: True Speed Communication for Wrigley/Joe Gibb Racing, Press Release




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