Catchfence


Apr 08, 2013
Monday
EZCORP Enters Racing Circuit in High Gear
Press Release

Front Row Motorsports Logo
Front Row Motorsports Logo
Leading Consumer Finance Company to Make NASCAR Debut

STATESVILLE, N.C. (April 8, 2013) - Specialty consumer finance company EZCORP today announced its move into one of the nation’s premier racing circuits.

EZCORP will join the “Wild Asphalt Circus” at Texas Motor Speedway, partnering with David Gilliland and the Front Row Motorsports No. 38 Ford for the April 13 NASCAR Sprint Cup Series race. EZCORP is proud to be part of one of the fastest and most exciting races on the Sprint Cup schedule. Speeds often exceed 190 miles per hour, and the cars shine and the sparks fly in the nighttime setting at the 1.5-mile Forth Worth oval.

“We’re extremely excited about our partnership in the NASCAR event at Texas Motor Speedway,” said EZCORP Chief Marketing Officer Dan Surdell. “We’ve been looking at racing as a marketing tool for some time and this is a perfect opportunity to showcase our brand among a very loyal racing fan base.

“We’re confident that David Gilliland’s No. 38 EZPAWN/EZMONEY Ford Fusion will represent our company well. The car design looks amazing.”

The partnership is a perfect match between EZCORP and Front Row Motorsports, which both started with modest beginnings and grew gradually and strategically to greater levels of success.

“That’s the kind of partner we love to bring into the sport because we have a lot of similarities,” said team owner Bob Jenkins. “And we’re thankful they saw the value in that kind of partnership. Texas Motor Speedway always puts on an exciting show and David loves driving there, so we’re looking forward to putting a fast EZCORP Ford on track.”

The April 13 race airs in primetime on FOX with coverage beginning at 7:30pm ET.

About EZCORP
Austin-based EZCORP is a leading provider of instant cash solutions, operating more than 1,350 pawn, buy/sell and personal financial services stores in the U.S., Mexico and Canada. The publicly traded company provides pawn loans, consumer loans and fee-based credit services to customers seeking loans. At its pawn and buy/sell stores, the company also buys and sells quality merchandise.

About Front Row Motorsports:
Front Row Motorsports fields the No. 34 of David Ragan, the No. 38 of David Gilliland and the No. 35 of Josh Wise in the NASCAR Sprint Cup Series. The team is owned by Bob Jenkins and is headquartered just outside of Charlotte, N.C. In 2012, FRM was named to INC Magazine’s “INC 5000″ list, recognizing the 5,000 fastest-growing private companies in the U.S., earning a rank of 800. Its partnership base is representative of more than $200 billion of the U.S. economy and includes organizations such as Ford Motor Company, CSX Transportation, Love’s Travel Stops, McCall Farms, Taco Bell, and Long John Silver’s. For sponsorship inquiries, contact Robin Johnson at rjohnson@frontrowmotorsports.com or Mike Laheta at mlaheta@frontrowmotorsports.com.

Source: Breaking Limits Marketing for Front Row Motorsports




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