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Apr 19, 2013
Friday
Clorox Teams with Earnhardt Ganassi Racing and JTG Daugherty Racing on Brand’s 100th Anniversary Celebration
Press Release

Clorox 100 Year Anniversary Logo
Clorox 100 Year Anniversary Logo
The No. 42 Chevrolet SS of Juan Pablo Montoya and the No. 47 Toyota Camry of Bobby Labonte will both don Clorox Celebration Paint Schemes in Talladega

CONCORD, N.C. (April 19, 2013) –The Clorox Company announced today they are partnering with Earnhardt Ganassi Racing with Felix Sabates and JTG Daugherty Racing to celebrate the 100th Anniversary of their iconic brand for the weekend in Talladega, Ala. from May 3-5, 2013.  The No. 42 Chevrolet SS of Juan Pablo Montoya will bear the 100th Anniversary paint scheme while the No. 47 Toyota Camry of Bobby Labonte will sport a brown retro look, reminiscent of one of Clorox’s first bottles of bleach.

Quote Board: 

  • Bobby Labonte, Driver, No. 47 Clorox Toyota Camry: ”The Clorox Company has been a partner of JTG Daugherty Racing for over a decade and that’s pretty special to Tad and Jodi (Geschickter), Brad (Daugherty) and the entire racing organization. The Clorox Company first sponsored a NASCAR Nationwide Series entered by JTG Daugherty Racing with driver Robert Pressley. Today, JTG Daugherty Racing is proud to celebrate Clorox’s centennial. It’s neat we are celebrating their milestone as I reach a milestone of my own when I make my 700th NASCAR Sprint Cup Series career start Talladega weekend.”
  • Juan Pablo Montoya, Driver, No. 42 Clorox Chevrolet SS:  “It is always great to partner with great brands especially when there is as much excitement as there is this year with Clorox about their 100th Anniversary.  I can’t wait to get that car onto the track.”
  • Tim Smith, Vice President, The Clorox Company: “The Clorox Company is honored to be a part of the NASCAR community, and we are thrilled to mark our 100th anniversary with two Clorox-themed cars on the Talladega track.  With both cars in the race, we can celebrate our centennial and pay tribute to our rich heritage.”

Notes of Interest: 

  •          Join the 100th Anniversary Celebration:  For the past 100 years, the Clorox Company has been making messes a thing of the past and the future continues to look bright as the company celebrates their centennial throughout 2013. Visitwww.Clorox.com to join in the party with centennial themed games, prizes, Someecards and other anniversary loot.
  •          Long-Term Partnerships: The on-track relationship between Clorox and both race teams extends over a decade. Clorox became a partner of Chip Ganassi Racing Teams in 1997 and has been a fixture in auto racing ever since. JTG Daugherty Racing and Clorox are celebrating their 16th anniversary this year as they have fielded cars in the NASCAR Nationwide Series and NASCAR Sprint Cup Series together.
  •          How It All Began:  On May 3, 1913, five California entrepreneurs invested $100 each to found America’s first liquid bleach factory, the Electro-Alkaline Company, now known as The Clorox Company. Using brine from salt ponds found in the San Francisco Bay, they created a powerful cleaning and disinfecting agent used throughout the world today.
  •          Did You Know:

o    The first gallon size of Clorox Regular-Bleach was sold to businesses like breweries, walnut bleachers and municipal water systems.

o    In 1969, the Apollo space capsule was disinfected with bleach upon its return to Earth.

o    Bleach has a long history of helping the American Red Cross and other global relief organizations disinfect and clean water during disasters, such as Hurricane Sandy and the cholera epidemic in Haiti.

  • Juan Pablo on the Track:  Juan Pablo Montoya is in his seventh full-time season in the NASCAR Sprint Cup Series. The former Formula One winner, CART champion and Indianapolis 500 winner has over 200 NSCS career starts with two wins, 20 top-five and 51 top-10 finishes.
  • Bobby on the Track: Bobby Labonte will make his 700th NASCAR Sprint Cup Series start Talladega weekend. The 2000 NASCAR Sprint Cup Series champion has amassed 21 victories, 115 top-five finishes and 201 top-10 finishes. Labonte’s first win was the Coca-Cola 600 (5/28/95). 

About The Clorox Company: The Clorox Company is a leading manufacturer and marketer of consumer products with 8,400 employees and fiscal year 2012 revenues of $5.5 billion. Clorox markets some of the most trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Commercial Solutions®, Clorox Healthcare™ and Dispatch® products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags, wraps and containers, and Burt’s Bees® and gud™ natural personal care products. Nearly 90 percent of the company’s brands hold the No. 1 or No. 2 market share positions in their categories. The company’s products are manufactured in more than two dozen countries and marketed in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $87 million to nonprofit organizations, schools and colleges. In fiscal year 2012 alone, the foundation awarded more than $3 million in cash grants, and Clorox made product donations valued at $15 million.

About Chip Ganassi Racing Teams:  Chip Ganassi has been a fixture in the auto racing industry for over 25 years and is considered one of the most successful as well as innovative owners the sport has anywhere in the world.  Today his teams include four in the IZOD IndyCar Series, two cars in the NASCAR Sprint Cup Series, and one Daytona Prototype in the GRAND-AM Rolex Sports Car Series.  Overall his teams have 14 championships and 145 victories, including three Indianapolis 500s, a Daytona 500, a Brickyard 400 and four Rolex 24 At Daytonas.  Ganassi boasts state-of-the-art race shop facilities in Indianapolis and Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Pa.  For more information log onto chipganassiracing.com

About JTG Daugherty: JTG Daugherty Racing is a thriving NASCAR Sprint Cup Series operation owned by husband and wife team Jodi and Tad Geschickter along with five-time NBA All-Star and ESPN sports analyst Brad Daugherty. JTG Daugherty Racing entered full-time in the NASCAR Sprint Series during the 2009 season after competing 14 years in the NASCAR Nationwide Series and visiting victory lane four times. Based in Harrisburg, N.C., the team returns to the pinnacle of the sport for their fifth year of competition seeking their first victory. 2000 NASCAR Sprint Cup Series champion Bobby Labonte returned to the wheel for his third season with the racing operation looking to add to his accolades that include 21 victories, 115 top-five and 201 top-10 finishes. Labonte will reach a milestone Talladega Superspeedway race weekend by making his 700th career start.

For more information about Clorox, visit www.TheCloroxCompany.com

Source: Earnhardt Ganassi Racing/JTG Daugherty Racing




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