700,000+ Votes Determine Winner Of The Second-Annual ‘Drive For The Cover’ Contest
DAYTONA BEACH, Fla. (Dec. 3, 2013) – Tony Stewart fans have spoken, and they’ve made it clear that they cannot wait to see the driver of the No. 14 Bass Pro Shops/Mobil 1 Chevrolet back on the track, even if it is on the cover of a video game. NASCAR announced today that fans worldwide have cast more than 700,000 votes in the “Drive for the Cover” campaign, ultimately selecting three-time NASCAR Sprint Cup Series champion Stewart to appear on the cover of NASCAR ‘14. Stewart has appeared on the cover of the officially licensed NASCAR game twice before, but this is the first time he was selected by fans.
“Being selected by the fans to be on the cover of NASCAR ‘14 is a huge honor,” said Stewart, co-owner and driver for Stewart-Haas Racing. “It’s been a long couple of months, but my fans’ passion has been one of the driving factors in helping me rehab and my ability to prepare for returning to the race car in February.”
It was clear early on that Stewart was going to be hard to defeat. During the five-week contest, conducted entirely on Facebook, Stewart dominated each round of the competition. Stewart’s closest opposition came in the final round against another fan favorite, four-time NASCAR Sprint Cup Series champion Jeff Gordon. Stewart accumulated nearly one-fifth of all the votes cast during the “Drive for the Cover” campaign.
“In the midst of a racing season cut short by injury, the number of fans who voted for Tony speaks volumes about the excitement surrounding his return,” said Blake Davidson, NASCAR vice president of licensing and consumer products. “For a campaign that was heavily driven by social media, the more than 700,000 votes cast in the ‘Drive for the Cover’ campaign is a testament to the social media prowess of our industry and fans.”
NASCAR ‘14 is scheduled for release in early 2014 on the PlayStation® 3 computer entertainment system and Xbox 360® games and entertainment system from Microsoft, for the suggested retail price of $49.99. Stay tuned for the official release date and a first look at the game soon.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series and three international series. The International Motor Sports Association (IMSA) governs the TUDOR United SportsCar Championship, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information, visit www.nascar.com and follow NASCAR atwww.facebook.com/NASCAR and Twitter: @NASCAR.
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Source: NASCAR Integrated Marketing Communications