Dec 04

Toyota Honored With NASCAR Marketing Achievement Award For Second Time

Toyota Logo Decade-Long Partner Advances Sport with Innovative Activation That Goes Beyond the Track  DAYTONA BEACH, Fla. (Dec. 4, 2014) – Toyota will be honored today with the 2014 NASCAR® Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 2004, Toyota joins Coca-Cola as the only multiple-time winner of the award. Utilizing an integrated marketing approach, Toyota has engaged fans, customers and employees across every facet of the NASCAR industry, including intellectual property, promotions, B2B, online, broadcast, at track, event marketing, and social media. “Toyota is a world class marketer that consistently demonstrates how to effectively leverage its strong brand across all NASCAR platforms to drive measurable performance both on and ... FULL STORY »

Despite Changes Elliott Sadler Confident As Ever Entering XFINITY Season
By Chris Knight

2014 NNS Driver Elliott Sadler (OneMain) - Photo Credit: Jerry Markland/Getty Images CHARLOTTE, North Carolina – The 2015 NASCAR XFINITY Series season hasn’t started, but Elliott Sadler is already feeling exuberant. With the season-opener three weeks away, Sadler’s exemplifying he’s in a great place at Roush Fenway Racing, as he prepares to embrace his seventh season of XFINITY competition. Sadler, 38, left Joe Gibbs Racing after a two-year stint and mediocre success. Two years before that he joined Richard Childress Racing all with one goal in mind: championship. Four years later, Sadler and sponsor OneMain are still looking to hoist that championship trophy. He came close in 2011 and 2012 as a runner-up both times. Many expected the move to Gibbs to bring the organization their first championship since 2009, but ... FULL STORY »

Joe Gibbs Racing Announces 2015 Crew Chief Lineup

Joe Gibbs Racing Logo HUNTERSVILLE, N.C. (December 4, 2014) – Joe Gibbs Racing (JGR) announces today crew chief assignments for each of its four 2015 NASCAR Sprint Cup Series and three NASCAR XFINITY Series teams. JGR’s 2015 NASCAR Sprint Cup Series Crew Chief ... FULL STORY »

Holiday Offer – $100 Gift Card and Garage Experience

Pocono Raceway Logo The Access Every NASCAR Fan Wants is Now Available LONG POND, PA (December 4, 2014) – Pocono Raceway announced their 2014 holiday offer today. Included with the purchase of a Pocono Raceway $100 Gift Card is one Tricky Triangle Garage Experience ... FULL STORY »

NBC Sports Group Welcomes Kyle Petty to NASCAR Broadcast Team

Kyle Petty - Photo Credit: Mike Stobe/Getty Images Popular and Experienced NASCAR Analyst Joins Krista Voda on Sprint Cup and XFINITY Series Pre- and Post-race Coverage on NBC and NBCSN STAMFORD, Conn. — December 4, 2014 — NBC Sports Group welcomes one of the most-liked personalities in motorsports to ... FULL STORY »

NASCAR Motorsports Marketing Forum Notebook

NASCAR Chief Operating Officer Brent Dewar (L) is interviewed by SportsBusiness Daily Journal Executive Editor Abraham Madkour at the 2014 NASCAR Motorsports Marketing Forum at the Aria Resort & Casino at CityCenter on December 2, 2014 in Las Vegas, Nevada. (Photo Credit: Getty Images for NASCAR) NASCAR COO Brent Dewar highlights positive effects of new Chase format: LAS VEGAS— Brent Dewar has a unique perspective when it comes to recognizing the progress NASCAR has made over the past year. After a 30-year career at General Motors, where he ... FULL STORY »

Kevin Harvick pays tribute to military during visit to Nellis Air Force Base

NASCAR Champion Kevin Harvick Visits Nellis Air Force Base (Photo Credit: Getty Images for NASCAR) LAS VEGAS— In a massive hangar that houses the fighter jets flown by the Thunderbirds, against the backdrop of a gigantic American flag reminiscent of George C. Scott’s monologue in the movie “Patton,” Kevin Harvick fielded questions from a ... FULL STORY »

Furniture Row Racing Announces New Crew Chief

Furniture Row Racing Logo DENVER, Colo. (Dec. 3, 2014) – Furniture Row Racing announced today that Cole Pearn has been promoted from lead race engineer to crew chief of the No. 78 Chevrolet driven by Martin Truex Jr. in the NASCAR Sprint Cup ... FULL STORY »

FOX Sports NBC Sports Logos
NBC Sports & FOX Sports Join Forces to Unleash New Era in NASCAR Television
no responses - Posted 12.03.14
Network Sports Marketing Teams Unite to Craft Co-Branded NASCAR Creative to Air on FOX, FOX Sports 1, NBC and NBCSN in Advance of 2015 Season Las Vegas — On the heels of one of the most exciting NASCAR seasons in recent memory, the award-winning marketing teams at FOX Sports and NBC Sports ...FULL STORY »
NASCAR Hall of Fame
NASCAR Hall of Fame Delivers Holiday Cheer This December
no responses - Posted 12.03.14
Holidays at the Hall, gift ideas, a new must-see exhibit and more CHARLOTTE, N.C. (Dec. 3, 2014) – The NASCAR Hall of Fame is revving up for the season with exciting, one-of-a-kind gift ideas and family-friendly fun throughout December. Guests can steer the family to the NASCAR Hall of Fame to enjoy a ...FULL STORY »
Jeff Gordon Children's Foundation
Jeff Gordon Children’s Foundation, Bob Douglas Partner to Fight Childhood Cancer
no responses - Posted 12.03.14
Charlotte, NC (December 3, 2014) - Jeff Gordon Children's Foundation and Bob Douglas of Kihei, Hawaii, have teamed up for the Giving Back matching donation campaign to fight childhood cancer. The first $100,000 in contributions to the Jeff Gordon Children's Foundation received between December 2, 2014, and February 22, 2015, will be ...FULL STORY »
Kyle Petty Charity Ride Across America Logo
20th Anniversary Kyle Petty Charity Ride Across America Raises $1.1M
no responses - Posted 12.03.14
Provides Life-Changing Camping Experiences for Children By Kyle Petty, former NASCAR driver and founder of Victory Junction, a camp created to enrich the lives of children with chronic medical illnesses. This past spring, I set out on a 2,800-mile motorcycle ride with more than 225 other motorcyclists who helped me raise awareness ...FULL STORY »
Martinsville Speedway Logo
New Cup Crew Chief McCall Will Miss Racing Late Models At Martinsville
no responses - Posted 12.02.14
MARTINSVILLE, Va. (Dec. 2, 2014) – Matt McCall will have a different view for the STP 500 than what he’s accustomed to at Martinsville Speedway. For most of his racing career McCall has viewed the historic track through the windshield of his Late Model Stock Car competing in the MDCU 300, ...FULL STORY »
RaceNote Logo
RaceNote Launches New Motorsports Management Platform
no responses - Posted 12.01.14
"Revolutionary Product Released at PRI Meet & Greet" HUNTERSVILLE, N.C. (December 1, 2014) - RaceNote, a motorsports management platform engineered for race teams, will launch their new professional race team management software at the upcoming Performance Racing Industry (PRI) Show in Indianapolis. The platform will be featured ...FULL STORY »
Speedway Children’s Charities Distributes More Than $400,000 to 64 Charities in Charlotte Region
no responses - Posted 12.01.14
CONCORD, N.C. (Dec. 1, 2014) – Christmas time is here and the Charlotte Chapter of Speedway Children’s Charities (SCC) spent Monday afternoon spreading holiday cheer to 64 nonprofits in the Charlotte region, distributing more than $400,000 in grants during a special presentation at Charlotte Motor Speedway. More than 350 children ...FULL STORY »
Jimmie Johnson Foundation
Jimmie Johnson Foundation, Lowe’s and Samsung Award Fourth Annual Team Up For Technology Grant
no responses - Posted 12.01.14
CHARLOTTE, N.C. (Dec. 1, 2014) – Six-time NASCAR Sprint Cup Series Champion Jimmie Johnson announced this morning that Frederick Law Olmsted Academy North in Louisville, Kentucky is the recipient of the fourth annual Team Up for Technology grant. “Team Up For Technology is an amazing partnership between the Foundation, Samsung and ...FULL STORY »

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