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Sprint To End Cup Series Sponsorship After 2016 Season
By Chris Knight

NASCAR Sprint Cup Series Logo Let the search begin. With two years remaining on their extension contract, Sprint informed NASCAR Tuesday that it will not renew their sponsorship of the Sprint Cup Series following the checkered flag of the 2016 season. The decision by one of the top mobile carriers in the United States will force NASCAR to find a new partner to back its top national series for the second time in 13 years. Sprint began its tenure with NASCAR under the NASCAR Nextel Cup Series banner in 2004 in what was a 10-year agreement, replacing R.J. Reynolds and the iconic Winston-brand after a 33-year run. A branding change four years later in 2008 made it the Sprint Cup Series, after Sprint and Nextel ... FULL STORY »

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