The summit offers insight on the developing landscape of NASCAR partnerships and sparks discussions on the future of digital and social media, public relations, sponsor services, business-to-business, experiential marketing and program activation in the 2012 season.
NASCAR’s Chief Marketing Officer Steve Phelps will serve as a keynote speaker where he will share extensive consumer research, the development of NASCAR Integrated Marketing Communications department, and outline the sanctioning bodies pressing initiatives. Partners will join in the golf tournament activities on Thursday.
MWR recently announced the addition of Clint Bowyer to its 2012 driver lineup and 5-hour ENERGY to its primary partner family that includes Aaron’s, NAPA, and Toyota.
“This is a building time for our organization, and we have a lot of momentum right now,” said Ty Norris, MWR’s executive vice-president of business development.
“These meetings are critical for us to understand exactly what our partners expect from our organization to ensure we maximize our support resources. Communication is the key to any relationship, and these meetings with senior representatives from each of our partners is one of the most important things we do all year.”
- Michael Waltrip Racing, Press Release
