Additionally, Fisher will continue to serve as the official spokesperson for AAA Hoosier Insurance.
“We are very proud to be moving into a 4th and 5th year partnership with AAA,” said Fisher, who was is in Las Vegas last week for the AAPEX and SEMA tradeshows on behalf of a handful of her other partners. “Their ongoing support of SFR illustrates both sides of a successful partnership. As the ‘Indiana Tradition’ continues, I am ecstatic about their confidence in our team and its plans moving forward. They have believed in us since the very beginning.”
AAA Hoosier Insurance added Fisher in 2007, quickly becoming prominent in collateral materials throughout much of Indiana by way of billboard, television and radio advertising. Since that time, AAA Hoosier Insurance and AAA Hoosier Motor Club have leveraged the partnership by cross promoting Fisher and her team through the organization’s Teen Driver Program, Public Service Announcements, involvement in the Miracle Ride to benefit Riley Hospital for Children and through the annual RTV6 Toy Drive presented by AAA Hoosier Insurance. The Toy Drive initiative begins later this month.
“Sarah has been a great spokesperson for AAA Hoosier Insurance and we have enjoyed our association with her and Sarah Fisher Racing,” said Steve Vernick, Vice President of Insurance for AAA Hoosier Motor Club. “She has helped us build the AAA Insurance brand in a highly competitive marketplace. She is a very disciplined and skilled athlete as well as a successful businesswoman. She also possesses the traits and values that are Hoosier ‘traditions.’ In short, Sarah is a fantastic person and we are very happy to continue our relationship with her.”
Fisher wrapped her 2009 IZOD IndyCar Series season just last month at Homestead-Miami Speedway (HMS) with a unique partnership with Susan G. Komen for the Cure® and primary sponsor, Dollar General, to turn all of her branding to pink for the race in conjunction with a few of the Dollar General’s associate sponsors, including Purina Cat Chow(r), Quilted Northern(r), GladWare(r), Clorox(r) and TracFone(r). The brands teamed up to support Dollar General’s partnership with SFR and Komen for the Cure to raise funds and awareness for breast cancer research and community outreach programs for October’s National Breast Cancer Awareness Month.
SFR’s plans for 2009 include a nine-race schedule with Fisher at the wheel with primary backing from Dollar General stores. SFR will also run a second car program for 2006 Firestone Indy Lights Champion Jay Howard, who will run a four-race schedule with backing from Tire Kingdom.
About AAA Hoosier Motor Club and AAA Hoosier Insurance:
AAA Hoosier Motor Club is a fully tax-paying, not-for- profit corporation that offers a wide range of services. The 400,000-member affiliate of the American Automobile Association (AAA) works for the improvement of motoring and traveling conditions within its 50-county Indiana territory. AAA is the largest motoring and traveling organization in the world with more than 51 million members; and AAA Insurance has been protecting the cars, homes, and financial security of Hoosiers for more than 80 years.
About Sarah Fisher :
At just 29 years old, Sarah Fisher has already competed in eight Indianapolis 500′s, been voted “Most Popular Driver” four times in two separate Series (IndyCar and NASCAR), been awarded “Indy’s Best & Brightest Leaders Under 40″, been awarded an Advertising Age ‘Marketing 100′ award and enters her third season as a team owner in 2010. Fisher is the first woman to qualify fastest for a major North American open-wheel event, the fastest woman to ever qualify for the Indy 500, the youngest woman to compete at the legendary Indianapolis Motor Speedway in its 100 year history and the youngest team owner in the history of the IZOD IndyCar® Series. Fisher has been a guest or profiled on a variety of national platforms such as, LIVE! with Regis & Kelly, The Tonight Show, The Daily Show with Jon Stewart, The Today Show, The Price is Right, VH1′s Top 20 Countdown, Glamour, People and INC Magazine, to name a few. In 2008, she formed her own race team: Sarah Fisher Racing (SFR), and made her first start as a team owner in the IZOD IndyCar Series’ Indy 500. In May 2009, Fisher made her eighth start in the Indy 500, marking the most number of starts for a woman in the 93-year history of the race. In 2010, Fisher will compete in a nine-race schedule with backing from Dollar General and attempt to qualify for her ninth Indy 500 on May 15, 2010.
- Sarah Fisher Racing Press Release