With the sponsorship announcement, Aaron’s retains its position as the official Sales & Lease Ownership retailer of ARCA. The official category sponsorship includes the Aaron’s Lap Leader program, offering a $500 cash bonus to the team leading the most laps each race, and a $5,000 year-end cash bonus to the team leading the most laps over the course of the season.
The announcement also means the continuation of the Aaron’s Lucky Dog award, the progressive and pioneering procedural rule which allows the first car one lap down to return to the lead lap during caution.
“Aaron’s has been a great sponsor, and a great promotional partner for the past two years,” commented ARCA Vice President of Marketing and Communications Mark Gundrum. “They activate at-track and in the event markets, they have brought valuable and innovative awards programs to the competitors, they sponsor races…they are a great sponsor in the sport of auto racing.”