NASCAR Trailblazer Max Siegel to receive Pioneer Award at 15th Annual Urban Wheel Awards.

As NASCAR’S highest-ranking African-American executive, Siegel oversaw the entire DEI organization including competition, marketing, sales, sponsorships and distribution for all DEI’s properties including motorsports teams, licensing, promotion, business development and the Dale Earnhardt Foundation.

“Siegel embodies all of the attributes of an automotive urban pioneer,” said Randi Payton, president and CEO of Decisive Media, the best source for cultural and consumer news, and organizers of the Urban Wheel Awards. “After successfully taking the reins of a major motorsports conglomerate, he is continuing to blaze a trail by reaching out to include more minorities in the sport.”

In 2009, Siegel formed the 909 Group, a marketing firm catering to companies and individuals in the sports and entertainment industries. NASCAR retained the firm to administer the motorsports industry-wide “Drive for Diversity” initiative, aimed at developing and introducing minority and female drivers and crew members to competitive NASCAR opportunities. Seeking to bring more credibility to NASCAR’S diversity program, Siegel developed the competition reality show, Changing Lanes for BET. The show, chronicles his search for the next generation of women and minority racing drivers. Siegel’s Revolution Racing coaches, mentors and develops drivers so they may one day enjoy the same success as the pioneers of the NASCAR industry.

“Motorsports have long been my passion and it is indeed an honor to receive such an award for something I truly enjoy doing,” said Siegel. “I look forward to being a part of the Urban Wheel Awards and using the platform to advance the goal of including more minorities in the industry.

ABOUT THE URBAN WHEEL AWARDS

The Urban Wheel Awards brings together celebrities, automotive executives, international media, government representatives and the multi-cultural community to celebrate diversity in the automotive industry. According to RL Polk, consumers in the multicultural market purchase one-quarter of new vehicles annually. The Urban Wheel Awards promotes awareness of their inclusion and honors the companies and individuals who have made progress toward embracing this reality.

The day’s activities will begin with a multicultural-focused Green Car Show at 10 am to 3 pm, followed by a celebrity Green Carpet and VIP reception at 5 pm. The Urban Wheel Awards, which begins at 7 pm, will honor four companies for leadership in environmental and fuel-efficient technologies. Winners of the Urban Car, Urban Truck and Urban Green Vehicle of the Year will also be honored along with the Minority Supplier and Dealer of the Year, Lifetime Achievement and the Urban Pioneer of the Year.

For more information, please contact Cathy Nedd at pr@decisivemag.com or 301-850-2858. Visit www.decisivemagazine.com for more information.

Decisive Media is a comprehensive multimedia platform, which produces culturally relevant consumer news and information to minority consumers to help them make informed purchasing decisions on products and services. Decisive also helps companies reach this growing market by employing new media technology through the use of multiple marketing and public relations tools.

A 501 (c ) (3) organization that was established in 1988, the Emerging Diversity Education Fund (formerly the Edward Davis Education Fund) provides mentoring, internships and scholarships to youth pursuing careers in communication, engineering, green professions and media. Since the organizations inception, more than 350 students have received scholarships and internships of more than $500,000. The organization also promotes diversity in various industries, including: automotive, entertainment, green and technology, to name a few.

- DECISIVE MULTIMEDIA Inc, Press Release

Dale Earnhardt Jr's No. 3 Wrangler® Chevrolet Impala for the Subway Jalapeno 250 at Daytona International Speedway - Photo Credit: Richard Childress Racing

The announcement and car unveiling was made today at JR Motorsports and to the fans at Dale Earnhardt Inc., both in Mooresville, N.C. In attendance were Richard Childress of Richard Childress Racing, Dale Earnhardt, Jr., and Kelley Earnhardt of JR Motorsports, Teresa Earnhardt of Dale Earnhardt Incorporated and Craig Errington, vice president of Wrangler^® marketing. The No. 3 Wrangler^® Chevrolet Impala is an RCR entry but built and prepared by JR Motorsports.

“This was an idea that came up as a way to pay tribute to my Dad, and it’s pretty cool that it’s a collaborative effort between JR Motorsports, RCR and DEI,” said Earnhardt Jr.  “The Wrangler car is definitely in the top-10 of coolest cars that have ever been on the race track.  A lot of people identify with it, and I can’t think of a better way to honor my dad and celebrate his induction into the NASCAR Hall of Fame than to bring the Wrangler colors back with the No. 3 on the side, similar to the ‘Wrangler Jean Machine’ scheme of the 80s.  I think it will be worth seeing, and I’m looking forward to driving it at Daytona.”

The combination of Earnhardt Jr., DEI and RCR has a very brief yet shining history on the track together. In their one and only race together, Earnhardt drove the No. 3 Chevrolet to victory in the February 2002 NASCAR Nationwide Series race at Daytona International Speedway. That car, with just the one race to its credit, is on display at the RCR Museum in Welcome, N.C.

“Bringing this group of people and these organizations together is the best way I can think of to honor Dale Earnhardt’s induction into the NASCAR Hall of Fame,” said Childress. “Dale means so much to all of us, as well as his fans across the country and throughout the world. We created a special piece of history together in 2002 and, with Wrangler back on board the No. 3 Chevrolet at Daytona, we look to make some more history in July. I know the fans will love it and much as we all will.”

In support of the program, an array of licensed product will be available to fans from die-cast cars to apparel and select novelty items.  Merchandise will highlight both Dale Earnhardt original Wrangler^® car and Dale Earnhardt Jr.’s current paint scheme. Fans can find the products at www.nascar.com, trackside or through each of the represented team stores.

“Dale’s induction into the NASCAR Hall of Fame is truly a special honor for the Earnhardt Family as well as for all of Dale’s fans” said Teresa Earnhardt.  “Dale was a competitor, but he was also a person who loved the fans and worked hard to connect with the people who supported him through his career.  Wrangler was one of Dale’s first sponsors and it’s great to connect back with those early years, where it all started for Dale as he drove his way into the Hall of Fame”.

Wrangler^® has a long history with all parties involved, and is the first apparel brand to have significant involvement in NASCAR, beginning in the 1980s when Dale Earnhardt was featured in the brand’s “One Tough Customer” marketing campaign. Wrangler^® was the primary sponsor of Dale Earnhardt and the famed yellow-and-blue “Wrangler^® Jean Machine” from 1981 to 1987. After a couple race team changes in the early 1980s including a brief 1981 stint with Richard Childress, Earnhardt moved back to Richard Childress Racing in 1984, bringing the brand with him as his primary sponsor. In 1998, the brand became one of the first corporate sponsors to sign up with Dale in his new role of team owner of Dale Earnhardt, Inc.

The Wrangler^®-Earnhardt legacy continued in 2004 with a relationship between a second generation Earnhardt and a “New Generation of Wrangler^®” – Earnhardt Jr. signed on as the endorsee for the Wrangler Jeans Co.^TM line of new fits and styles of jeans and apparel. This longstanding relationship continues today with Earnhardt Jr. starring in the current brand marketing campaign.

“For Wrangler, this yellow-and-blue paint scheme signifies a lot of our brand history, marketing and persona from the 1980s,” said Craig Errington, vice president of Wrangler^® marketing.  “It’s truly a piece of our history that will be on the track July 2 and it makes it that much more meaningful that it’s not only Dale Earnhardt’s son who will be driving it, but also the brand’s current partner and friend – Dale Jr.”

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About JR Motorsports

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s seven-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races.  JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series.  In 2008 JRM enjoyed a breakout season with four Nationwide Series victories between its two teams.  The company followed suit with four more wins in 2009.  The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Hammerhead Entertainment, DEJ Realty, and The Dale Jr. Foundation. For more information on JR Motorsports, visit www.dalejr.com.

About Dale Earnhardt Incorporated

Founded in 1980 by Dale and Teresa Earnhardt, Dale Earnhardt, Inc. (DEI) is headquartered in Mooresville, North Carolina.  DEI has several business entities focused on three key areas:  The Dale Earnhardt Legacy, connecting millions of Dale Earnhardt fans to Dale’s life and times as a racecar driver, family man and outdoorsman;  Automotive & Motorsports, consisting of four business entities – Earnhardt Technologies Group, Dale Earnhardt Chevrolet, Earnhardt Childress Racing Engines and Earnhardt Ganassi Racing with Felix Sabates – and Philanthropy through the good works of the Dale Earnhardt Foundation. For more information about Dale, Dale Earnhardt, Inc. or the Dale Earnhardt Foundation go to:  www.daleearnhardt.com or call 1-888-7-Club-E-3 (1-888-725-8233).

About Wrangler^®

Based on more than 60 years of heritage in making authentic denim jeans, the iconic Wrangler^® brand is long respected for comfortable, durable and affordable jeans, pants, shorts and shirts.  The Wrangler Jeans Co.^TM and Wrangler Five Star Premium Denim^TM lines are available at value-minded retailers nationwide and retail for less than $20.  For more information regarding the Wrangler^® family of authentic clothing or to locate a retailer, visit www.wrangler.com, www.facebook.com/WranglerJeans or call 1-888-784-8571.

Wrangler^® is a division of VF Jeanswear Limited Partnership, which is an affiliate of VF Corporation.  VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler^â, The North Face^â, Lee^â, Vans^â, Nautica^â, 7 For All Mankind^â, Eagle Creek^â, Eastpak^â, Ella Moss^â, JanSport^â, lucy^â, John Varvatos^â, Kipling^â, Majestic^â, Napapijri^â, Red Kap^â, Reef^â, Riders^â and Splendid^â. VF Corporation’s press releases, annual report and other information can be accessed through the Company’s home page, www.vfc.com.

About Richard Childress Racing

Richard Childress Racing (www.rcrracing.com) has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2010 Sprint Cup Series lineup includes Kevin Harvick (No. 29 Shell-Pennzoil Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). Bowyer and John Wes Townley drive the No. 21 Zaxby’s Chevrolet in the 2010 Nationwide Series, Austin Dillon drives the No. 3 Bass Pro Shops Chevrolet in the 2010 Camping World Truck Series

– Richard Childress Racing, Press Reelase

Dale Earnhardt Inc.

Dale fans have an opportunity to experience the legacy of their hero with Club E, the Official Dale Earnhardt Fan Club in a way they never have before. Club E is the ultimate fan experience, with behind-the-scenes tours, never before seen photos and memorabilia, and opportunities to participate in unique Earnhardt events, trips and exclusive offers.

“We are honored to have so many people who are passionate fans of Dale Earnhardt and continue to support his legacy today,” said Jeff Steiner, executive vice president and general manager of Dale Earnhardt, Inc. “Many years ago, Dale and Teresa envisioned a unique fan club that truly brought the fans into the family to celebrate his accomplishments on and off the track. Today, we’re proud to announce Club E as the official home for all Dale Earnhardt fans.”

Dale Earnhardt is one of the most popular drivers in NASCAR history, and he symbolizes the spirit, competitiveness, talent and determination of NASCAR’s greatest era. Dale Earnhardt continues to be a favorite driver of many NASCAR fans today and the pending NASCAR Hall of Fame induction in May will only help to bring fans even closer to one of America’s greatest drivers.

Club E brings fans an entirely new perspective on their hero. Club E will provide members a wide range of unique amenities including:

Customized Membership Credentials – Club E members will receive an exclusive Club E Hard Card with personalized name/number, welcome letter to Club E, collectible Dale Earnhardt Hero Card and exclusive Membership Sticker.

Great Value / Benefits – Club E members get extra savings and special offers such as 10% to 15% off and exclusive merchandise bundles at the DEI store, $10 off adult admission (up to 6) at Carowinds and Kings Dominion where fans can experience the new Intimidator Super-Coaster, NASCAR Hall of Fame ticket discounts, ticket specials for the Kannapolis Intimidators and special offers at Great Wolf Lodge. There are more than $250 in savings for a family of four with just the discount offers available through Club E.

Exclusive Content – For inside news and information, Club E is the source. Members receive two news emails per month, exclusive content, photos and video at the Club E website located within www.DaleEarnhardt.com and advance alerts and event insights on breaking news.

DEI Special Access – Go where few have gone before – behind the scenes with Club E. Experience dinners and tours at DEI’s Trophy Room and see the special exhibits at Dale Earnhardt, Inc.

Private Events / Opportunities – Club E members can attend special events at Dale Earnhardt Day on April 29, join the private tour of the NASCAR Hall of Fame before it opens, attend a July Daytona Viewing Party at DEI, and secure unique member-only memorabilia and other collectible items.

Membership Promotions – There are also special promotions just for Club E members, where they can win a trip to watch the August Bristol race from the DEI Suite, experience some of Dale’s favorite outdoor activities, and watch the October race at Charlotte Motor Speedway with special VIP treatment from DEI. Club E members also can participate in Dale Earnhardt Foundation special promotions and events.

The Dale Earnhardt Club E is available in three levels – the free Club E for news and insider information, the Club E Red Level at $24.99 per year and the Club E Silver Level at $49.99 per year. Silver level provides members unprecedented access to the Dale Earnhardt legacy.

To sign up for Club E or get more information on the unique fan experiences available, visit www.daleearnhardt.com and click on the “Club E” button or call 888-7-ClubE-3.

- Dale Earnhardt, Inc., Press Release

Dale Earnhardt Inc.

Announced by NASCAR CEO Brian France earlier today, Earnhardt, one of NASCAR’s favorite drivers and fiercest competitors, was selected to the first class of the NASCAR Hall of Fame based on the achievements of his 26-year career and his many contributions to the sport both on and off the track. He joins Bill France, Sr., Bill France, Jr., Richard Petty and Junior Johnson in the inaugural group to be recognized at the NASCAR Hall of Fame on May 23, 2010. Earnhardt’s selection was voted on by NASCAR track owners, team owners, series officials, drivers and media members.

“It is truly an honor to see Dale Earnhardt recognized as one of the five most influential members of the NASCAR family and inducted in the first class of the NASCAR Hall of Fame,” said Teresa Earnhardt, President and CEO of Dale Earnhardt, Inc. “Of the many legendary accomplishments and accolades of his career – from the seven championships to the win in the Daytona 500 to the founding of Dale Earnhardt, Inc. — this is another defining moment. It is the achievement of a lifetime and is celebrated by the millions of Dale Earnhardt fans around the world.

“From now on, Dale Earnhardt’s spirit will live on at Dale Earnhardt, Inc., and part of him will live at the NASCAR Hall of Fame,” she added. “Not only would he be proud of this day, he’d be proud to see the legacy of his race team competing for a championship with Juan Pablo Montoya.”

Kerry Earnhardt, Dale Earnhardt’s oldest son, said the selection of his father to the NASCAR Hall of Fame is a humbling experience.

“The legends that were nominated for the NASCAR Hall of Fame were my racing heroes growing up – and my Dad was first among them,” said Kerry Earnhardt. “Congratulations to all of the legends who were selected for the NASCAR Hall of Fame and thank you to the members of the voting panel for recognizing my Dad’s accomplishments in the sport. To see my Dad voted to the very first class to be inducted in the NASCAR Hall of Fame is amazing and humbling. He was a legend to the millions of fans who cheered him every week, and definitely a hero to me.”

For Taylor Earnhardt, Dale Earnhardt’s youngest daughter, seeing her father recognized as one of five most influential people in NASCAR is inspiring.

“I’m so proud to see my Dad selected to the first class of the NASCAR Hall of Fame,” said Taylor Earnhardt. “Everything he did, he did with passion, a competitive spirit and a drive to win. That legacy is inspiring to me, and I hope it is inspiring to all of his fans celebrating this exciting event.”

Dale Earnhardt’s oldest daughter, Kelley Earnhardt, said the selection of her father is an incredible moment for all of his fans.

“We are extremely honored to see my father chosen as part of the esteemed first class of NASCAR Hall of Fame members, and we want to congratulate the fellow inductees and their families,” said Kelley Earnhardt. “To be part of the inaugural class is the ultimate honor — one that is cemented in time and achieved by no other outside of the five members. My father impacted many lives, and I know I speak on behalf of Dale Earnhardt fans everywhere in showing our appreciation that his memory will live forever inside the walls of the NASCAR Hall of Fame.”

Dale Earnhardt, Jr., thanked the voting panel for recognizing his father’s accomplishments.

“For what my Dad achieved in this sport – both on and off the track – he certainly earned his place in history and deserves to be distinguished in this inaugural class of NASCAR Hall of Fame inductees,” said Dale Earnhardt, Jr. “I want to thank the voting panel and nomination committee for recognizing that and honoring him this way. It means a lot to the Earnhardt family, and it means a lot to my Dad’s fans, which I am one. He was the man, plain and simple.”

Fans Can Join the Celebration of Dale Earnhardt’s Selection

For the legions of Dale Earnhardt fans who faithfully support their hero, the selection of Dale Earnhardt to the first class of the NASCAR Hall of Fame is cause for celebration. To honor the event, Dale Earnhardt, Inc. will be open for a fan celebration at Dale Earnhardt, Inc. headquarters in Mooresville, NC, throughout the weekend of October 16 and 17, 2009 and will debut a new exhibit featuring his memorabilia. In addition, fans can post a congratulatory message at www.DaleEarnhardt.com.

In addition, Dale Earnhardt, Inc. has created a special commemorative icon for Dale Earnhardt’s selection to the NASCAR Hall of Fame. It will be featured throughout the year of celebration of his induction, and will be available for fans on select apparel and commemorative items on www.DaleEarnhardtInc.com.

About Dale Earnhardt, Inc. and the Dale Earnhardt Foundation

Dale Earnhardt, Inc. has a nearly 30-year history as a racing organization, founded by one of the most storied individuals in the sport. It is committed to keeping this legacy alive and to building Dale Earnhardt, Inc. as a leader in the motorsports industry, an innovator in the automotive and transportation business and champion in philanthropic outreach.

The Dale Earnhardt Foundation’s mission is to “Continue the Legend” through charitable programs and grants that sustain Earnhardt’s lifelong commitment to Children, Education and Wildlife Preservation. Through the legacy of Dale Earnhardt, the Foundation has been able to help thousands of people in need, give college students and future leaders a chance to pursue their dreams and improve the environment through conservation efforts.

- Dale Earnhardt Inc., Press Release

Taylor Earnhardt - Goodwood Festival in Fathers #3

The Goodwood Festival of Speed is held on the grounds of Goodwood House in West Sussex, a place of significant British motorsports history. This year’s gathering includes a number of NASCAR stock cars in honor of the 50th anniversary of Daytona International Speedway that will participate in both demonstration and competition runs up the nine-turn, 1.16-mile hillclimb circuit.

“It was a great experience driving my dad’s race car today,” said the younger Earnhardt. “There are so many great race cars and race drivers here and I was honored to be able to run with them. The Goodwood Festival is an amazing event and I’m honored to be a part of it.”

The car was prepared and is being taken care of at the Goodwood Festival of Speed by former No. 3 team crew members Danny Lawrence and Rich Burgess. The No. 3 Chevy was the car Dale Earnhardt drove to his 76th and final NASCAR Sprint Cup Series victory in October 2000 at Talladega (Ala.) Superspeedway. Lawrence is currently the assistant head engine builder/trackside manager for Earnhardt-Childress Racing Engines and Burgess is the shop manager for RCR’s No. 31 Caterpillar team in the NSCS.

“Taylor did a really good job,” said Lawrence. “She doesn’t have a lot of experience in a race car but she learned pretty quick and held her own out there. I was told there were about 125,000 fans here today so it had to be a little intimidating. But, she knows a thing or two about intimidating so it didn’t seem to bother her any. She should have even more confidence for tomorrow’s runs.”

About Richard Childress Racing

Richard Childress Racing (www.rcrracing.com), celebrating its 40th anniversary in 2009, has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2009 Sprint Cup Series lineup includes Casey Mears (No. 07 Jack Daniel’s), Kevin Harvick (No. 29 Shell-Pennzoil), Jeff Burton (No. 31 Caterpillar) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper). Its 2009 Nationwide Series lineup includes Bowyer, Burton and Stephen Leicht (No. 29 Holiday Inn) and Austin Dillon and Sean Caisse (No. 2 RCR Chevrolet).

About Dale Earnhardt, Inc.

Founded in 1980 by Dale and Teresa Earnhardt, DEI is headquartered in Mooresville, North Carolina. Dale Earnhardt, Inc today has several business entities focused on philanthropy, auto racing and the promotion of the Dale Earnhardt Legacy both nationally and internationally. Since 2007, Dale Earnhardt, Inc. has formed two racing and performance joint ventures; Earnhardt-Childress Racing, to develop and build world-class Chevrolet engines for NASCAR race teams and Earnhardt Ganassi Racing with Felix Sabates, created to build and manage multiple NASCAR Sprint Cup race teams. Dale Earnhardt, Inc is also responsible for the management of the Dale Earnhardt Foundation, Dale Earnhardt Chevrolet and other business and promotional activities related to the Earnhardt Family and the Dale Earnhardt Legacy Programs.

- Richard Childress Racing, Press Release