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DAYTONA BEACH, Fla. (Nov. 24, 2010) – The champion is crowned, the celebration awaits.

What a party it promises to be.

The 2010 edition of NASCAR Sprint Cup Series Champion’s Week in Las Vegas will fete Hendrick Motorsports’ Jimmie Johnson, who earned an unprecedented fifth consecutive series title following the Nov. 21 season-finale at Homestead-Miami Speedway.

Just a few days away, NASCAR Sprint Cup Series Champion’s Week is full of fan-friendly activities that showcase the nation’s No. 1 form of motorsports while honoring its top driver and its loyal fan base.

After a 28-year run in New York, the annual postseason celebration made its Las Vegas debut last year, capped, as always, by the champion’s Friday-night coronation. This year’s NASCAR Sprint Cup Series Awards Ceremony returns to one of the city’s premier resorts, Wynn Las Vegas, on Friday, Dec. 3.

SPEED will once again broadcast the event, live at 9 p.m. ET.

Comedian Frank Caliendo and country rockers Rascal Flatts will entertain during the awards ceremony. Joining them will be “Viva ELVIS by Cirque du Soleil,” a special performance of dance, acrobatics and music celebrating the King of Rock ‘n Roll, Elvis Presley.

The ceremony culminates several days of whirlwind activity involving not only the series champion, but also the other 11 drivers in the Chase for the NASCAR Sprint Cup – NASCAR’s “playoffs”. Those drivers, together with Johnson, comprise the top 12 in the series’ final standings.

“It’s just been an amazing experience, amazing for myself and the team,” Johnson said of his five-title run. “I think it’s been great for our sport to see the comparisons drawn to other sports that have been able to link together multiple championships. It’s been awesome, a ton of fun.”

For the second consecutive year, some of the thousands of fans who flock to catch a glimpse of stock car racing’s biggest stars will join drivers, team owners and industry leaders in celebrating Johnson at the awards ceremony. Approximately 300 tickets are available to fans, which are being distributed by tracks, NASCAR partners and teams through various promotions. Fan tickets offer the following experiences:

· NASCAR NMPA Myers Brothers Awards Luncheon seats
· Access to “NASCAR After The Lap, Made Possible By Coca-Cola and Ford”
· Fan reception & Red Carpet walk prior to the awards ceremony
· Awards ceremony seats

Following is a complete rundown of NASCAR Sprint Cup Series Champion’s Week activities.

Wednesday, Dec. 1

· NASCAR Street Tour: Two tricked-out NASCAR interactive Ford vehicles are scheduled to appear all week throughout Las Vegas with dynamic street teams, interactive video games and free giveaways. (Detailed schedule TBD.)

· NASCAR Pit Stop Tour:The Pit Stop Tour program will run from Dec. 1-3, consisting of Official Partner show cars placed in iconic locations throughout the Las Vegas Strip. Brand ambassadors at each location (locations TBD) will be on site from 10 a.m.-6 p.m. for all three days, engaging the fans.

· Chasers for Charity Event at Las Vegas Motor Speedway: Gates open at 10 a.m. The Richard Petty Driving Experience will offer rides with a percentage of the proceeds being donated to charity. The speedway will offer tours of the facility. There will be interactive displays throughout the track’s “Neon Garage” and live music on the main stage from 11 a.m.-1 p.m. In addition, all 12 Chase drivers will participate in a Family Feud-style game show hosted by comedian Kevin Burke between 2-3:30 p.m. Admission to the Fanfest is free, and mass transportation will be available from the strip and downtown.

Thursday, Dec. 2

· NASCAR NMPA Myers Brothers Awards Luncheon: This annual industry/media event begins at 11 a.m., in the Bellagio Ballroom at the Bellagio and includes presentations to the Champion Crew Chief, Champion Sponsor, Raybestos Rookie of the Year and Most Popular Driver. Fans have the opportunity to attend for the first time. It is co-hosted by NASCAR and the National Motor Sports Press Association.

· Victory Lap: Set for 3:30 p.m., the top-12 drivers will motor down the famed Las Vegas Strip in their respective race cars. Expect an authentic pit stop along the route and two burn-out sections for drivers. Victory Lap begins in front of Planet Hollywood Hotel & Casino and ends at the Hard Rock Hotel & Casino.
Prior to Victory Lap at 3 p.m., Johnson will receive the Key to the City of Las Vegas from Mayor Oscar Goodman and Commissioner Tom Collins. Commissioner Collins also will present a Proclamation recognizing Champion’s Week and Johnson’s accomplishments.

· NASCAR After The Lap: This free fan event starts at 4:30 p.m., at the Hard Rock Hotel & Casino and features a question-and-answer session with drivers and an interactive Coca-Cola Fan Zone experience. Select fans will win NASCAR-themed prizes, including a 2011 Ford Taurus SHO. The Coca-Cola Fan Zone opens at noon, with doors to NASCAR After The Lap opening at 3 p.m. General admission seats are free, on a first-come, first-serve basis. Register for tickets at nascarafterthelap.com.

Friday, Dec. 3

· 2010 NASCAR Sprint Cup Series Awards Ceremony: The big show starts at 6 p.m., crowning the NASCAR Sprint Cup Series champion driver and owner and honoring the other drivers who finished in the top 10 in the final series standings.

- NASCAR, Press Release

Cirque du Soleil brings you “Viva Elvis,” which combines dance, acrobatics and live music as a tribute to the life and music of the iconic Elvis Presley.

Additional performances slated to commemorate the 2010 NASCAR season include country music vocal group Rascal Flatts and comedic host Frank Caliendo.

Rascal Flatts Official Merchandise

Viva ELVIS is offering NASCAR fans a special holiday offer of only $75 per ticket to experience the show at ARIA Resort & Casino at CityCenter in Las Vegas. Fans can call (877) 25-ELVIS and mention “HOLIDAY” for the discount.

NASCAR Champion’s Week, a postseason celebration of fan-friendly activities, will conclude with the awards ceremony. For more information visit www.nascar.com/championsweek.

- NASCAR, Press Release

Rascal Flatts

Broadcast live on SPEED at 9 p.m. ET, Rascal Flatts will entertain fans with a performance of songs from their multi-platinum selling records, as well as their upcoming album, “Nothing Like This,” due to release Nov. 16. Caliendo, impressionist extraordinaire, will host for a second-consecutive year.

“We have a supportive and loyal fan base among NASCAR nation, including the teams and drivers, and we plan to put on a special show for them as we all celebrate the NASCAR Sprint Cup Series champion,” said Gary LeVox of Rascal Flatts. “It will be a thrill to perform in a room with drivers we follow and also call friends, and we look forward to performing for the fans tuning in live to the show.”

The Nashville trio has recorded 11 No. 1 singles and holds nearly 40 music award trophies since their career began in 2000. In the past decade, Rascal Flatts has sold more than 20 million albums and 25 million digital downloads. As part of the album launch of “Nothing Like This,” Rascal Flatts will be kicking off the NASCAR Sprint Cup Series Awards Ceremony with a special performance.

Caliendo has become a Las Vegas staple, starring in his own show at Monte Carlo Resort and Casino. The MADtv alumnus is no stranger to NASCAR, having appeared at postseason events for the NASCAR Nationwide Series and the NASCAR Camping World Truck Series, along with last year’s hosting gig.

“I am happy to be back as the host of the NASCAR Sprint Cup Series Awards Ceremony, which is sure to be a fun-filled

Rascal Flatts Official Merchandise

The 2010 NASCAR Sprint Cup Series Awards Ceremony is the culmination of NASCAR Champion’s Week, a week-long postseason celebration consisting of several days of high-energy and fan-friendly activities involving the 2010 NASCAR Sprint Cup champion and drivers who finished in the top 12 of the series’ final standings and competed in the Chase for the NASCAR Sprint Cup – NASCAR’s “playoffs.” In addition to Rascal Flatts and Caliendo, other talent announcements will be made soon.

For more information on the 2010 NASCAR Sprint Cup Series Awards Ceremony and NASCAR’s Champions Week, visit www.nascar.com/championsweek.

- NASCAR, Press Release

Frank Caliendo

Caliendo, the renowned comedian/impressionist with considerable sports crossover star power, will serve as the host of the annual post-season show for NASCAR’s premier series, Dec. 4 at Wynn Las Vegas.

Serving as the event’s emcees will be two people highly recognizable to NASCAR fans – Mike Joy and Krista Voda from NASCAR on FOX and SPEED. (The awards ceremony will be broadcast live on SPEED on Dec. 4, at 9 p.m. ET.)

Two premier musical acts will supply additional star power for the ceremony’s Vegas debut: singer/songwriter David Gray, a Grammy-nominated artist with album sales exceeding 12 million; and Escala, a female electric string quartet who emerged during last year’s “Britain’s Got Talent” television show.

Also, comedian John Pinette will return for a third-straight year to NASCAR’s post-season national series awards ceremony lineup – and his second-straight appearance at the NASCAR Sprint Cup Series Awards Ceremony.

Caliendo, who currently performs his own one man show at the Monte Carlo in Las Vegas, is perhaps best known among sports fans for his weekly appearances over the last six years as guest prognosticator on FOX NFL SUNDAY, but he also has a strong NASCAR connection. He was featured in several videos shown at last year’s awards ceremony and also has appeared at post-season events for both the NASCAR Nationwide Series and the NASCAR Camping World Truck Series.

“I’m excited to be hosting this year’s awards ceremony and look forward to a great evening celebrating the 2009 NASCAR season,” Caliendo said. “I’m on the pole but don’t worry; even though we’re in Vegas, I’m not dancing.”

Caliendo’s repertoire of dead-on impressions includes NFL broadcaster John Madden; former NBA star Charles Barkley; former presidents George W. Bush and Bill Clinton; and actors Robert DeNiro and Jack Nicholson.

An eight-year veteran of television sketch comedy as a cast member on “MADtv” and with his own series, “Frank TV,” Caliendo has been a fixture on television for the last decade. He has comedy specials that run regularly on TBS and Comedy Central and he is a regular on the late night talk show circuit. He also was a special correspondent for Superbowl XXXIX and co-starred in the film “The Comebacks.” In addition, he recently signed a 10-year deal to headline a nightly Las Vegas act.

With the heart of folk music at his core, Gray’s mix of acoustic and electronic instrumentation has established him as one of the world’s leading music artists. With a career now spanning more than 15 years and nearly 12 million album sales, Gray’s commercial success is also backed up by a critical consensus and countless accolades. Gray recently released his highly anticipated seventh studio album, “Draw The Line.” USA Today called it Gray’s “most ambitious, affecting and densely musical work to date” while Entertainment Weekly said “Gray’s sincerity and robust voice have been missed, and his new music sounds well-produced and confident.”

- NASCAR, Press Release