Monday

Ambrose Hosts Lance for Cup Race at Atlanta and Wants his Own Kids Crooked House in Return

HARRISBURG, N.C. (March 1, 2010) – - Lance, Inc. has a longstanding history in racing and this season they will have major presence in the NASCAR Sprint Cup Series. Lance partnered with JTG Daugherty Racing and driver Marcos Ambrose for multiple primary races. Lance fully brands Ambrose’s Toyota Camry for the first time this year at Atlanta Motor Speedway on Sunday, March 7th for the Kobalt Tools 500.

“We are thrilled to jump back into racing and support Marcos Ambrose and JTG Daugherty Racing,” said Alvaro Trinidad, Senior Brand Manager.  “It’s been nearly a decade since Lance has been on the hood of a car, and to join JTG Daugherty Racing in the NASCAR Sprint Cup Series with America’s No. 1 Brand of Sandwich Crackers is exciting for Lance, our consumers and our retail partners.”

“We’re so happy Lance chose us to promote their brand,” Ambrose added. “Lance Sandwich Crackers are easy to grab when you are on the run or if you are just hungry for a snack. We’re proud to have the association.”

In addition to sponsoring Ambrose’s efforts to capture his first NASCAR Sprint Cup Series victory, Lance has also partnered with Kids Crooked House to give one lucky race fan the opportunity to win a customized racing-theme Kids Crooked House by visiting www.lance.com or www.racesavers.com.

“Kids Crooked House has been able to partner with some great organizations for good causes and our partnership with Lance, Inc. is no different,” said Glen Halliday, Founder and CEO for Kids Crooked House.  “We are all about creating fun and memorable experiences at Kids Crooked House and partnering with Lance to create and give away a racing-themed Crooked House to a lucky fan is definitely going to be fun for us.”

Ambrose agrees, but he’s wondering how he can obtain a Kids Crooked House of his own for his two daughters Adelaide and Tabitha.

“I’m wondering if I’m eligible to enter the consumer sweepstakes because I want a Crooked House,” Ambrose said. “I have two daughters that are two and four and I would be a huge hit if I could somehow finagle one and bring it home. To have one sitting at our home when the girls and my wife Sonja return from Australia would be priceless.”

Catch the No. 47 Lance Toyota Camry racing in the Kobalt Tools 500 on Sunday, March 7th live on FOX at 1 p.m. ET.

About Lance, Inc.
Lance, Inc. headquartered in Charlotte, NC, manufactures and markets snack foods throughout much of the United States and other parts of North America. The Company’s products include sandwich crackers and cookies, potato chips, cookies, crackers, other salty snacks, sugar wafers, nuts, restaurant style crackers and candy. Lance has manufacturing facilities in North Carolina, Iowa, Georgia, Massachusetts, Texas, Florida, Ohio, and Ontario, Canada. Products are sold under the Lance, Cape Cod, Tom’s, Archway and Stella D’oro brand names along with a number of private brands and third party brands. The Company’s products are distributed through its direct-store-delivery system, a network of independent distributors and direct shipments to customer locations. Products are distributed widely through grocery and mass merchant stores, convenience stores, club stores, food service outlets and other channels.

About Kids Crooked House
Based in Portland, Maine, Kids Crooked House was founded by fun-loving dads Glen Halliday and Jeff Leighton, who couldn’t find a unique, affordable and imaginative playhouse for their young kids. They looked in all the big home centers and scoured dozens of web sites. The products either looked like a tool shed for lawnmowers or like a small city with a price to match. For the graphic designer and carpenter/electrician, the answer was simple: Build one of their own. The entire neighborhood was soon hanging out in Glen’s back yard. So FUNky was his kid’s new crooked house, the rest is (becoming) history. For more information about Kids Crooked House, visit www.kidscrookedhouse.com.

- JTG-Daugherty Racing, Press Release