Monday

Tony Raines’ No. 34 Chevy Goes ‘Hollywood’

Filed under Nationwide Series, Press Releases

“Planet Hollywood Resort & Casino Las Vegas Is Primary Sponsor for Vegas Race”

Statesville, N.C. (February 22, 2010) - The stars and planets are aligning for the NASCAR Nationwide race at Las Vegas Motor Speedway. Tri-Star Motorsports will partner with Planet Hollywood Resort & Casino Las Vegas to make the resort and casino the primary sponsor of Tony Raines’ No. 34 Chevrolet for this weekend’s Sam’s Town 300. Fans will see the Planet Hollywood logo on the hood and rear quarter panels of the Tri-Star Chevy during Saturday’s race at the 1.5-mile speedway in the Nevada desert.

In a city already known for its entertainment and excitement, the sponsorship will put Planet Hollywood in the middle of fast-paced racing action and front and center for the millions of race fans in NASCAR’s viewing audience.

“This is a cool opportunity to race with Planet Hollywood on the car,” said Raines, who is currently 16th in the Nationwide Series standings. “When you think of Planet Hollywood, you think of celebrities and entertainment and lots of bright lights and action. It’s a name and a place that draws plenty of attention, so it’s pretty neat to have them associated with our race team this weekend.”

“We’re really excited to be a part of the race with Tri-Star Motorsports this weekend,” said Robyn Peot, Vice President of Brand Marketing for Planet Hollywood Resort & Casino. “NASCAR has such loyal fans who really believe in supporting their drivers’ sponsors, so we know what a great opportunity it is for Planet Hollywood to be on the hood of the No. 34 car.”

Watch the Sam’s Town 300 on Saturday, February 27, at 4 p.m. ET on ESPN2.

About Tri-Star Motorsports:

Tri-Star Motorsports makes a return to NASCAR team ownership after a stint in the NASCAR Sprint Cup Series in the 90s with driver Loy Allen Jr. among others. Mark Smith is the managing partner in Tri-Star Motorsports and is also a successful engine builder with his company Pro Motor Engines of Mooresville, N.C. For the 2010 season, Tri-Star fields veteran drivers Tony Raines and Jason Keller in the NASCAR Nationwide Series.

- Breaking Limits Press Release