Saturday

Revised Primary Sponsorship for Zaxby’s on RCR’s No. 21 NASCAR Nationwide Series Program

Filed under Nationwide Series, Press Releases

“Bowyer to drive eight races, Riggs the other two”

WELCOME, N.C. (May 28, 2010) – Richard Childress Racing and Zaxby’s have revised their partnership agreement, with the Southeast favorite for chicken fingers and Buffalo wings to sponsor the No. 21 team for 10 more races in the 2010 NASCAR Nationwide Series season.

Clint Bowyer will drive the No. 21 Zaxby’s Chevrolet Impala at Charlotte Motor Speedway (May 29 and Oct. 15), Daytona International Speedway (July 2), Bristol Motor Speedway (Aug. 20), Atlanta Motor Speedway (Sept. 4), Richmond International Raceway (Sept. 10), Texas Motor Speedway (Nov. 6) and Homestead-Miami Speedway (Nov. 20). Scott Riggs will drive the car at Nashville Superspeedway (June 5) and Kentucky Speedway (June 12). For the remaining races, Zaxby’s will be an associate sponsor with Zaxby’s branding to be displayed on the car’s lower-rear quarter panels.

“Zaxby’s is a great partner so we’re pleased to announce the continuation of our relationship,” said Ben Schlosser, senior vice president, business operations for Richard Childress Racing. “Zaxby’s has a great product and we’ve already begun discussions about our relationship beyond 2010. Our current goal is for Clint or Scott, or both, to drive the No. 21 Zaxby’s Chevrolet into the winner’s circle.”

Currently celebrating its 20th year, Zaxby’s operates 500 locations in 12 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. The Athens, Ga.-based fast-casual chain built its business by providing the freshest chicken fingers, Buffalo wings, sandwiches and more in a fun, relaxing atmosphere.

“RCR and the NASCAR Nationwide Series provide us a great way to extend the Zaxby’s brand with not only our existing loyal fanatics but with new and diverse audiences,” said Molly Huff, director of marketing at Zaxby’s. “This is a year of celebrations for Zaxby’s including our 20th year in business and the opening of our 500th location. We look forward to adding a few racing celebrations to that mix in the coming weeks.”

RCR is actively seeking sponsorship for the No. 21 team for the remaining races on the 2010 NASCAR Nationwide Series schedule.

About Richard Childress Racing

Richard Childress Racing (www.rcrracing.com) has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2010 Sprint Cup Series lineup includes Kevin Harvick (No. 29 Shell-Pennzoil Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios / Hamburger Helper Chevrolet). Bowyer and John Wes Townley drive the No. 21 Zaxby’s Chevrolet in the 2010 Nationwide Series, Austin Dillon drives the No. 3 Bass Pro Shops Chevrolet in the 2010 Camping World Truck Series and Tim George Jr. drives the No 31 RCR Development Chevrolet in the 2010 ARCA Racing Series presented by RE/MAX and Menards. Ty Dillon, Ryan Gifford and Stephen Leicht are RCR developmental drivers in both asphalt and dirt track racing.

- Richard Childress Racing Press Release