Chex Most Popular Driver

Fans have been voting at http://www.chexmostpopulardriver.com/ since the NASCAR Sprint Cup season began in February, with the full field of 44 drivers eligible. The vote count will now reset to zero and fans will have 10 race weeks to cast their votes among the Top-10 finalists to determine the 2009 NASCAR NMPA Chex Most Popular Driver.

Voting will conclude November 23 at 11:59 PM CT, the day after the final race of the NASCAR Sprint Cup season in Homestead, Fla. The winner will be announced at the NASCAR NMPA Myers Brothers Luncheon in Las Vegas in December.

Fans can continue to vote for their preferred driver among the Top-10 finalists once a day at http://www.chexmostpopulardriver.com/. Voters can keep track of the latest news from the campaign on the Facebook Chex Most Popular Driver page and can also look for updates via Twitter from Victoria Lane, host of http://www.theracinggal.com/. Twitter users can follow Lane at www.twitter.com/theracinggal.

Chex Cereal has been on breakfast tables for more than 60 years and has been a proud sponsor of the NASCAR NMPA Most Popular Driver Award since 2005. Voters are not only encouraged to vote every day for their favorite driver, but are also reminded to start their engines with Chex cereal and enjoy race day with their favorite Chex recipes from http://www.chex.com/.

For more information and to vote on the NASCAR NMPA Chex Most Popular Driver Award, go to http://www.chexmostpopulardriver.com/.

- Breaking Limits Marketing for General Mills/Chex Most Popular Driver Award, Press Release

Chex Most Popular Driver

The 10 drivers currently pulling in the most votes are Dale Earnhardt Jr., Jeff Gordon, Tony Stewart, Kasey Kahne, Matt Kenseth, Michael Waltrip, Bobby Labonte, Kevin Harvick, Carl Edwards and Jimmie Johnson. The five drivers just outside the Top 10 are Kyle Busch, Elliott Sadler, Marcos Ambrose, Robby Gordon and Mark Martin.

Fans have been voting at http://www.chexmostpopulardriver.com/ since the NASCAR Sprint Cup season began in February. The full field of 44 drivers will remain eligible for votes until after the Richmond International Raceway event on September 13, when the 10 drivers with the most votes will be announced as Top-10 finalists. At that time, the vote count will reset to zero and fans will have 10 race weeks to cast their votes to determine the 2009 NASCAR NMPA Chex Most Popular Driver. Voting will conclude November 23 at 11:59 PM CT and the winner will be announced at the NASCAR NMPA Myers Brothers Luncheon in Las Vegas in December.

Voters can keep tabs on the standings with help from social media sites. The 2009 NASCAR NMPA Chex Most Popular Driver Award is now using Facebook and Twitter to keep fans up to date and engaged in the voting campaign.

The campaign’s new Facebook page includes updates on fan voting, trivia, contests and polls on other racing “favorites.” Messages will also remind fans when voting deadlines are nearing so they don’t miss any opportunities to vote for their favorite driver. Fans can visit the Facebook Chex Most Popular Driver page and click on “Become a Fan” to get NASCAR NMPA Chex Most Popular Driver Award updates on their Facebook home page.

Fans can also look for updates via Twitter from Victoria Lane, host of http://www.theracinggal.com/. Lane now sends “tweets” – posted messages that must be 140 characters or fewer – to keep fans in tune with the NASCAR NMPA Chex Most Popular Driver Award campaign. She will also keep readers apprised of things the drivers do (or don’t do) that might affect their popularity. Twitter users can follow Lane at www.twitter.com/theracinggal.

Fans can vote once day at http://www.chexmostpopulardriver.com/. Voters can also visit http://www.theracinggal.com/ each week to see if current voting has their favorite driver among the award contenders.

Chex Cereal has been on breakfast tables for more than 60 years and has been a proud sponsor of the NASCAR NMPA Most Popular Driver Award since 2005. Voters are not only encouraged to vote every day for their favorite driver, but are also reminded to start their engines with Chex cereal and enjoy race day with their favorite Chex recipes from http://www.chex.com/.

For more information and to vote on the NASCAR NMPA Chex Most Popular Driver Award, fans should go to http://www.chexmostpopulardriver.com/.

- Breaking Limits Marketing for General Mills/Chex Most Popular Driver, Press Release

Chex Most Popular Driver

Fans have been voting at www.chexmostpopulardriver.com since the NASCAR Sprint Cup season began in February. The full field of 44 drivers will remain eligible for votes until after the Richmond International Raceway event on September 13, when the 10 drivers with the most votes will be announced as “Top 10” finalists. At that time, the vote count will reset to zero and fans will have 10 race weeks to cast their votes to determine the 2009 NASCAR NMPA Chex Most Popular Driver. Voting will conclude November 23 at 11:59 PM CT and the winner will be announced at the NASCAR NMPA Myers Brothers Luncheon in New York City in December.

Fans can vote once day at www.chexmostpopulardriver.com. Voters can also visit Victoria Lane’s blog at www.theracinggal.com each week to see which five drivers are on the bubble to break into the Top 10.

Chex Cereal has been on breakfast tables for more than 60 years and has been a proud sponsor of the NASCAR NMPA Most Popular Driver Award since 2005. Voters are not only encouraged to vote every day for their favorite driver, but are also reminded to start their engines with Chex cereal and enjoy race day with their favorite Chex recipes from www.chex.com.

For more information and to vote on the NASCAR NMPA Chex Most Popular Driver Award, fans should go to www.chexmostpopulardriver.com.

Chex Most Popular Driver

“TheRacingMom.com is the only place you can see which drivers are ‘on the bubble’ and if your favorite driver is close to making the top 10,” said Lane. The battle for the top 10 is a first in the history of the NASCAR NMPA Chex Most Popular Driver Award and part of a voting change announced in February.

“The new format is creating a lot of suspense and it’s going to be fun to watch the votes all the way up to Richmond,” said Lane. “Your vote can make the difference.”

As in years past, voters can visit www.chexmostpopulardriver.com and vote once a day for their favorite NASCAR Sprint Cup driver. Following the race event at Richmond International Raceway on September 13, voting for the full field of 44 drivers will end at 11:59 PM CT. At that point, the 10 drivers with the most votes will be announced as finalists and the vote count will reset to zero. Fans will then have 10 race weeks to cast their vote once a day to determine the 2009 NASCAR NMPA Chex Most Popular Driver from the final field of 10 drivers. Voting will conclude November 23 at 11:59 PM CT and the winner will be announced at the NASCAR NMPA Myers Brothers Luncheon in New York City in December.

A review of the new voting format:

- Voting for the full field of 44 drivers will end September 13 at 11:59 PM CT – at this point, the 10 drivers with the most votes will become finalists and the vote count will reset to zero.

- Fans will vote for the remaining top 10 drivers until November 23 at 11:59 PM CT.

- The winner will be announced in New York City in December.

Chex Cereal has been on breakfast tables for more than 60 years and has been a proud sponsor of the NASCAR NMPA Most Popular Driver Award since 2005. Voters are not only encouraged to vote every day for their favorite driver, but are also reminded to start their engines with Chex cereal and enjoy race day with their favorite Chex recipes from www.chex.com.

For more information and to vote on the NASCAR NMPA Chex Most Popular Driver Award, fans should go to www.chexmostpopulardriver.com.

- Breaking Limits Marketing For General Mills, Press Release