RACE COVERAGE AVERAGES NEARLY 4 MILLION VIEWERS
NASCAR RACEDAY, NASCAR VICTORY LANE ENJOY RATINGS GROWTH
During the race, SPEED was the highest-rated basic cable network in Households, Men 35-54, and M55+; and the No. 2-rated basic cable network among M18-34 and M18-49.
The ratings increase, despite on-site technical issues during driver introductions which delayed the start of the race by 30 minutes, was driven in large part by tremendous growth in the coveted Men 18-34 demographic, where coverage area ratings were up 58% (1.26 vs. .80) from 2010 and the highest for the event in three years. A similar trend has been evident for FOX’s NASCAR Sprint Cup racing this season. Through 11 races, NASCAR on FOX has witnessed increased ratings in all key male demographics, none higher than the 19% improvement in Men 18-34 (1.9 vs. 1.6).
SPEED pre- and post-race programming also scored increases, as the team of John Roberts, Kyle Petty and Larry McReynolds steered a special three-hour edition of NASCAR RaceDay to a 4% increase (.77 vs. .74) year-to-year and NASCAR Victory Lane to an impressive 45% increase (1.52 vs. 1.05), posting the show’s highest rating ever.
On Friday, SPEED coverage of the NASCAR Camping World Truck Series race from Charlotte scored a .98, up 42% from last year’s rain-delayed .69 and is the highest rating from Charlotte since 2008. Race coverage peaked at 1.30 HH rating and averaged more than one million viewers.
This marks the fourth consecutive NCWTS race to score a year-to-year ratings increase (Martinsville +4%, Nashville +18%, Dover +26%). Ratings for the series are up 7% overall versus last year at this point (1.01 vs. .94).
Next up for the NASCAR Camping World Truck Series on SPEED – June 4 at Kansas Speedway, where the series will celebrate its 400th race. NCWTS Setup with Krista Voda begins at 1:30 p.m. ET and race coverage begins at 2 p.m. ET. SPEED also will air coverage of NCWTS qualifying at 11 a.m. ET.
About SPEED™
SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in nearly 84 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services, including SPEED2, a groundbreaking new broadband network featuring live, streaming and on-demand events complementing offerings of the linear network. For more information, please visit SPEED.com, the online motor sports authority.
About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching over 20 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.
- SPEED, Press Release
