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Articles containing ‘ NASCAR Sprint All-Star Race ’

May 24
Tuesday

Young Audience Drives Ratings Increase for NASCAR Sprint All-Star Race on SPEED

Filed under Press Releases, Sprint Cup Series

RACE COVERAGE AVERAGES NEARLY 4 MILLION VIEWERS

NASCAR RACEDAY, NASCAR VICTORY LANE ENJOY RATINGS GROWTH

SPEED TV
SPEED TV
SPEED coverage of the NASCAR Sprint All-Star Race on Saturday scored an average household rating of 3.32 according to Nielsen Media Research, up 1% from last year’s 3.30. The race peaked at a 4.08 and averaged 3,993,000 viewers.

During the race, SPEED was the highest-rated basic cable network in Households, Men 35-54, and M55+; and the No. 2-rated basic cable network among M18-34 and M18-49.

The ratings increase, despite on-site technical issues during driver introductions which delayed the start of the race by 30 minutes, was driven in large part by tremendous growth in the coveted Men 18-34 demographic, where coverage area ratings were up 58% (1.26 vs. .80) from 2010 and the highest for the event in three years. A similar trend has been evident for FOX’s NASCAR Sprint Cup racing this season. Through 11 races, NASCAR on FOX has witnessed increased ratings in all key male demographics, none higher than the 19% improvement in Men 18-34 (1.9 vs. 1.6).

SPEED pre- and post-race programming also scored increases, as the team of John Roberts, Kyle Petty and Larry McReynolds steered a special three-hour edition of NASCAR RaceDay to a 4% increase (.77 vs. .74) year-to-year and NASCAR Victory Lane to an impressive 45% increase (1.52 vs. 1.05), posting the show’s highest rating ever.

On Friday, SPEED coverage of the NASCAR Camping World Truck Series race from Charlotte scored a .98, up 42% from last year’s rain-delayed .69 and is the highest rating from Charlotte since 2008. Race coverage peaked at 1.30 HH rating and averaged more than one million viewers.

This marks the fourth consecutive NCWTS race to score a year-to-year ratings increase (Martinsville +4%, Nashville +18%, Dover +26%). Ratings for the series are up 7% overall versus last year at this point (1.01 vs. .94).

Next up for the NASCAR Camping World Truck Series on SPEED – June 4 at Kansas Speedway, where the series will celebrate its 400th race. NCWTS Setup with Krista Voda begins at 1:30 p.m. ET and race coverage begins at 2 p.m. ET. SPEED also will air coverage of NCWTS qualifying at 11 a.m. ET.

About SPEED™

SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in nearly 84 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services, including SPEED2, a groundbreaking new broadband network featuring live, streaming and on-demand events complementing offerings of the linear network. For more information, please visit SPEED.com, the online motor sports authority.

About FOX Sports Media Group

FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching over 20 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.

- SPEED, Press Release


All articles filed under this archive


The Official NASCAR Members Club
Official NASCAR Members Club Wraps Up Another Successful Convention
no responses - Posted 05.24.11
CHARLOTTE, N.C. – The Official NASCAR Members Club, NASCAR’s only licensed fan organizing, wrapped up its sixth annual National Convention on Saturday, May 21, at the NASCAR Sprint All-Star Race. The four-day event is the Official NASCAR Members Club’s signature annual gathering, bringing together race fans ...FULL STORY »
Carl Edwards and Kyle Busch race side by side for the lead of the NASCAR Sprint All Star Race at Charlotte Motor Speedway. Photo Credit: John Harrelson/Getty Images for NASCAR
Busch Finishes a Solid Second in All-Star Race at Charlotte
no responses - Posted 05.22.11
M&M’s Team Leads Three Times for 19 Laps in Non-Points Event Date: May 21, 2011 Event: NASCAR Sprint All-Star Race (non-points event) Series: NASCAR Sprint Cup Series Location: Charlotte (N.C.) Motor Speedway Start/Finish: 1st/2nd (Running, completed 100 of 100 laps) Winner: Carl Edwards of Roush Fenway Racing (Ford) Despite bringing home ...FULL STORY »
Carl Edwards does his trademark victory backflip after tearing up his car sliding through the infield grass at Charlotte Motor Speedway. Photo Credit: Jared C. Tilton/Getty Images for NASCAR
Ford Sweeps All Four Segments as Carl Edwards Wins Sprint All-Star Race
no responses - Posted 05.22.11
Tonight’s win by Carl Edwards was his first All-Star Race win and the ninth overall for Ford Racing. Edwards becomes the seventh different Ford driver to win the All-Star Race. Ford’s All-Star winners include: Bill Elliott (1986), Davey Allison (1991-92), Geoff Bodine (1994), Michael Waltrip (1996), Mark Martin (1998, 2005) and Matt ...FULL STORY »
Ryan Newman in car - Photo Credit: Jerry Markland/Getty Images for NASCAR
Uneventful All-Star Race Leaves Newman Disappointed
no responses - Posted 05.22.11
Haas Automation Driver Finishes 10th in Non-Points Event Date: May 21, 2011 Event: NASCAR Sprint All-Star Race (non-points event) Series: NASCAR Sprint Cup Series Location: Charlotte (N.C) Motor Speedway (1.5-mile oval) Start/Finish: 10th/10th (Running, completed 100 of 100 laps) Winner: Carl Edwards of Roush Fenway Racing (Ford) For Ryan Newman and ...FULL STORY »
Toyota Motorsports Logo Thumbnail
Toyota Motorsports, 2011 NASCAR Sprint Showdown & All-Star Race Recaps
no responses - Posted 05.22.11
Two Camry drivers earned top-five finishes in tonight's All-Star race at Charlotte Motor Speedway - Kyle Busch (second) and David Reutimann (third). Denny Hamlin (seventh) and Kasey Kahne (21st) also competed in tonight's non-points race at the 1.5-mile oval. Busch started from the pole in tonight's All-Star race -- his second pole ...FULL STORY »
Team Chevy Logo
Team Chevy, 2011 NASCAR Sprint Showdown & All-Star Race Recaps
no responses - Posted 05.22.11
JEFF GORDON, NO. 24 DUPONT CHEVROLET – FINISHED 15TH: ON THE NEXT TO THE LAST RUN, YOU GUYS SEEMED REALLY FAST. HOW WAS IT GENERALLY TONIGHT? “Our car was awesome. I think we made some huge improvements for sure to be able to keep up with ...FULL STORY »
Carl Edwards hoists his NASCAR Sprint All Star Race trophy after winning the race for the first time in his career. Photo Credit: Chris Graythen/Getty Images for NASCAR
It’s All-Roush Fenway in Sprint All-Star; Edwards’ Victory Highlights Impressive Effort
no responses - Posted 05.22.11
Ragan Wins Showdown; Roush Fenway Sweeps Sprint All-Star Event CONCORD, N.C. – Carl Edwards and Roush Fenway Racing put on a commanding performance in Saturday night’s Sprint All-Star Race at Charlotte Motor Speedway. After finishing second in both the Daytona 500 and the Southern 500, Edwards closed the deal on a ...FULL STORY »
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Dodge Motorsports’ Kurt Busch, Brad Keselowski Post-NASCAR Sprint All-Star Race Recaps
no responses - Posted 05.22.11
KURT BUSCH (No. 22 Shell/Pennzoil Dodge Charger R/T) Finished 13th “We just have to get our cars turning better in the corners. It was a situation where our Shell/Pennzoil Dodge was a real rocketship for the first three laps of a run, fast and a little on the loose ...FULL STORY »
2011 Carl Edwards In Car - Photo Credit: Nick Laham/Getty Images
2011 NASCAR Sprint All-Star Race Results
no responses - Posted 05.21.11
Carl Edwards, who led 3 times for 29 laps, held off Kyle Busch (by 0.443 seconds) to win the 2011 NASCAR Sprint All-Star Race Saturday night at Charlotte Motor Speedway, and came away with over $1,200,000 in winnings. Edwards and Busch were followed by David Reutimann finishing third, Tony Stewart fourth, ...FULL STORY »
Dale Earnhardt Jr., in the NSCS Garage - Photo Credit: Jared C. Tilton, Getty Images for NASCAR
2011 NASCAR Sprint All-Star Fan Vote Q & A with Team Chevy Driver, Dale Earnhardt, Jr.
no responses - Posted 05.21.11
DALE EARNHARDT, JR., NO. 88 DALE JR. FOUNDATION/VHI SAVE THE MUSIC/AMP ENERGY/NATIONAL GUARD CHEVROLET, was voted into the NASCAR Sprint All-Star Race by the fans and announced following the Sprint Showdown Race. A short press conference was held in the Charlotte Motor Speedway Infield Media Center. ...FULL STORY »
2011 Las Vegas Jeff Gordon Thumbnail
2011 NASCAR Sprint All-Star Race Q & A with Team Chevy Driver, Jeff Gordon
no responses - Posted 05.20.11
JEFF GORDON, NO. 24 DUPONT CHEVROLET met with media and discussed strategy for the 600, recent safety issues, the All-Star race, Race Control, and more. WHERE DO YOUR ALL-STAR RACE WINS RANK IN YOUR MIND WITH ALL OF YOUR WINS? “They are definitely big. The way ...FULL STORY »
Toyota Motorsports Logo Thumbnail
Toyota Motorsports, 2011 NASCAR Sprint All-Star & Showdown Post-Qualifying Recaps
no responses - Posted 05.20.11
KYLE BUSCH, No. 18 M&M's Toyota Camry, Joe Gibbs Racing Starting Position: 1st How was your car in qualifying? "I can't say enough about everything. The guys unloaded a really, really good M&M's Camry today. Dave Rogers (crew chief) did a great job. All the guys here that work on ...FULL STORY »
Ford Racing
Ford Racing, 2011 NASCAR Sprint All-Star & Sprint Showdown Post-Qualifying Recaps
no responses - Posted 05.20.11
It will be an all-Ford front row for tomorrow night’s Sprint Showdown as David Ragan and AJ Allmendinger captured the first and second spots, respectively, in qualifying. Both drivers visited the infield media center to discuss their qualifying efforts.” AJ ALLMENDINGER – No. 43 Best Buy Ford Fusion – “There ...FULL STORY »
2011 NSCS Greg Biffle Thumbnail
2011 NASCAR Sprint All-Star Race Q & A with Ford Racing Driver, Greg Biffle
no responses - Posted 05.20.11
Greg Biffle, driver of the No. 16 3M Ford Fusion, has one top-5 finish in seven previous Sprint All-Star Race appearances. He spoke to members of the media after practice this afternoon at Charlotte Motor Speedway. GREG BIFFLE – No. 16 3M Ford Fusion – TALK ABOUT THESE TWO ...FULL STORY »
Brian France, CEO and Chairman of NASCAR - Photo Credit: John Harrelson, Getty Images for NASCAR
2011 NASCAR Sprint All-Star Weekend Q & A with NASCAR Chairman & CEO, Brian France
no responses - Posted 05.20.11
An interview with BRIAN FRANCE BRIAN FRANCE: Thank you. I'll start out by saying many of you have come up to me and said through the years that you feel like the media sometimes gets a little short-changed, doesn't quite get the treatment that you deserve. Looking at that TV and ...FULL STORY »

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