Thursday

Dale Earnhardt, Inc. Announces Schedule of Events For The 9th Annual Dale Earnhardt Day Celebration – April 29, 2010

Filed under Press Releases, Sprint Cup Series

Major “Salute To Dale” Announcement Will Bring Surprise, Excitement & Energy
As We “Continue The Legend” of One Of America’s Greatest Drivers – Dale Earnhardt.

MOORESVILLE, NC – April 21, 2010 – Dale Earnhardt, Inc. announced today its schedule of events for the company’s 9th annual Dale Earnhardt Day on April 29, 2010. This year’s event, held on the campus of DEI in Mooresville, North Carolina, is sponsored by The Rocky Mountain Elk Foundation, The Mooresville Convention and Visitors Bureau, Dale Earnhardt Chevrolet, The Dale Earnhardt Foundation, and Earnhardt Technologies Group. This year’s celebration will be headlined by a very special “Tribute To Dale” unveiling for the fans by DEI, JR Motorsports and Richard Childress Racing at 2:30pm followed by a round-table session with family members hosted by longtime friend and Sirius Radio personality Chocolate Myers.

This year’s schedule has been set as follows (All on the campus of Dale Earnhardt, Inc. unless noted):

• 5:45am – 8:45am Charlotte’s Fox News Rising Remote Broadcast with Wilson!

• 9:00am Dale Earnhardt, Inc. opens to fans

Showroom and retail

• 12:00noon – 2:30pm Mac’s Speed Shop BBQ lunch is available for purchase (Special complementary cake presentation at 1:00pm)

• 12:30pm The Chris Marks Band – Great Live Country Music

• 2:30pm – 3:30pm Special Presentations – WEBCAST LIVE on www.daleearnhardtinc.com/events

Dale Earnhardt Foundation Announcement: Hosted by Winston Kelley
Dale Earnhardt Chevrolet Hall of Fame Camaro Unveiling – Hosted By Winston Kelley
Salute To Dale” announcement (Dale Earnhardt, Inc. Jr. Motorsports, Richard Childress Racing), car unveiling,

• “Talkin’ About Dale” Q&A with Earnhardt Family Members hosted by Chocolate Myers

• 3:30pm – 4:00pm Fan meet and greet, photos & autographs with more music from the Chris Marks Band

• 5:00pm Dale Earnhardt Inc. Campus Closes – Celebration moves to Kannapolis, NC

• 5:45pm Kannapolis Intimidators Tribute Car Unveiling at Fieldcrest Stadium in Kannapolis, NC

• 6:00pm Gates Open – All fans wearing Dale Earnhardt gear get reserved seats for $5!

• 7:00pm Kerry Earnhardt and a lucky Club E fan throw the 1st pitch – Play Ball!

Dale Earnhardt, Inc., Press Release