NASCAR SEASON FOR REESE TOWPOWER KICKS OFF AT DAYTONA INTERNATIONAL SPEEDWAY WITH BRAD KESELOWSKI TWITTER TRUCK NATIONAL PROMOTION AND BIG PLANS FOR THE APRIL KANSAS RACE AS MAIN SPONSORS IN THE NASCAR SPRINT CUP SERIES WITH LABONTE AND IN THE CAMPING WORLD TRUCK SERIES WITH KLIGERMAN 
Reese Towpower Logo
(SOLON, OH-) Second year NASCAR team sponsors, Cequent Consumer Products (CCP) and its leading brand Reese Towpower® will kick off the 2012 NASCAR season February 24th, 2012 at Daytona International Speedway as part of Brad Keselowski’s Twitter truck at the NASCAR Camping World Truck Series. Keselowski held a Twitter promotion in which fans had to Tweet the answer to a question and follow sponsors @ReeseTowpower @CooperStandard and @Keselowski for a chance to be featured on the Keselowski’s #19 RAM truck. The promotion gained massive appeal through Twitter with NASCAR fans and the media.
After Daytona, Reese Towpower will then have a huge weekend at the Kansas Speedway April 21 and 22 with sponsored teams at both the SFP 250 and the STP 400 races. Reese Towpower®, the leader in towing products and Highland®, the leader in cargo management and cargo securing products will return for a second year to sponsor 2000 NASCAR Champion driver, Bobby Labonte of JTG Daugherty Racing in the Sprint Cup Series. Labonte will drive the No. 47 Toyota Camry Reese Towpower car on April 22 at the Kansas Speedway.
“We’re looking forward to having Cequent Consumer Products brands Reese Towpower® and Highland® return to the No. 47 Toyota Camry at Kansas Speedway in April,” Labonte said. “CCP is a great partner of JTG Daugherty Racing and they have selected a fan-friendly track with multiple grooves and good racing to spotlight their brands with our NASCAR fans.”
The Kansas City race is also when Reese Towpower will debut as the primary sponsor of the No. 29 Reese Towpower RAM in the Camping World Truck Series with up and coming driver, Parker Kligerman of Brad Keselowski Racing (BKR). Additional dates for the Reese Towpower Ram driven by Kligerman include:
April 21st – Kansas Speedway
June 8th – Texas Motor Speedway
July 14th – Iowa Speedway
July 21st – Chicagoland Speedway
September 29 – Las Vegas Motor Speedway
CCP is also proud to bring an industry partner on board as part of the 2012 NASCAR team sponsorship. Partner, National Retail Hardware Association (NRHA), will promote their consumer website PlanitDIY.com on the No. 29 Ram Truck as an Associate Sponsor for the July 21st Camping World Truck Series race at Chicagoland Speedway.
Reese Towpower is also pleased to announce Brad Keselowski will be the driver of the Reese Towpower No.19
RAM on August 22nd at Bristol Motor Speedway– Bristol, TN.
“Everyone at BKR is excited to debut the Cequent Consumer Products No. 29 Reese Towpower Ram at Kansas Speedway in April,” Kligerman said. “CCP is a great addition to our truck program and I am thrilled to able to represent all of CCP’s brands and products on and off the race track.”
“We are thrilled to open our season as dual sponsors of both team JTG Daugherty Racing and Brad Keselowski Racing,” said Francis Bernart, VP Marketing, Cequent Consumer Products. “This will be a big weekend of racing for us and being in both the Sprint Cup and the World Camping Series will provide maximum exposure for our leading brands Reese Towpower® and Highland®.”
Cequent Consumer Products began sponsoring the sport of NASCAR with JTG Daugherty Racing and Bobby Labonte in 2011. In October, CCP announced a new mutil-race sponsorship with Brad Keselowski Racing to be split among CCP, its sister company, Cequent Performance Products and Cooper Standard, a returning sponsor for BKR. Cequent Consumer and Cequent Performance Products are divisions of the Cequent Group owned by TriMas Corporation of Bloomfield Hills, Michigan.
ABOUT CEQUENT CONSUMER PRODUCTS:
Cequent Consumer Products, Inc. is the industry’s leading designer, manufacturer and marketer of innovative consumer products for the automotive aftermarket industry. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in today’s market including superior-quality towing and hitch systems, trailer components and accessories, as well as electrical, brake, cargo carrying and rack systems for cars and trucks. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Highland, Rola, Fulton, and Bulldog. Cequent Consumer Products is part of the Recreational Accessories business segment of TriMas Corporation headquartered in Bloomfield Hills, Michigan. Visit http://www.
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ABOUT BRAD KESELOWSKI RACING:
Based in Mooresville, North Carolina and led by NASCAR Sprint Cup and Nationwide Series driver Brad Keselowski, Brad Keselowski Racing (BKR) fields the No. 29 RAM in the NASCAR Camping World Truck Series. BKR, with the aim to provide young talented drivers the opportunity to improve their skills with a professional, competitive team, has also fielded entries in the ARCA Series and other developmental motorsport series. For more information, please visit www.bradracing.com.
ABOUT JTG DAUGHERTY RACING:
JTG Daugherty Racing is a thriving NASCAR Sprint Cup Series operation owned by husband and wife team Jodi and Tad Geschickter along with five-time NBA All-Star and ESPN television analyst Brad Daugherty. JTG Daugherty Racing entered full-time NASCAR Sprint Series competition during the 2009 season after competing 14 years in the NASCAR Nationwide Series and winning races. Based in Harrisburg, N.C., the team returns to the pinnacle of the sport for their fourth year. 2000 NASCAR Sprint Cup Series champion Bobby Labonte returns at the wheel for his second season with the team looking to add to his 21 victories, 115 top-five and 201 top-10 finishes. For more information, please visit www.jtgdaughertyracing.com.
ABOUT NATIONAL RETAIL HARDWARE ASSOCIATION (NRHA)
The North American Retail Hardware Association (NRHA) is a not-for-profit trade association representing 36,000 independent hardware stores, home centers and lumberyards across the U.S. and Canada. NRHA provides information, communication, training programs and networking opportunities to help these retailers become better merchants and compete more effectively. In 2011, NRHA launched PlanItDIY, a consumer-awareness and marketing campaign promoting the benefits of shopping at local, independent home improvement stores. The primary component of this initiative is PlanItDIY.com, a website where consumers can watch how-to videos and find project information for the most popular do-it-yourself home improvement projects. It also features the nation’s most complete store locator of independent home improvement retailers. For more information visit www.nrha.org orwww.PlanItDIY.com.
Here’s a recap:
Sprint Cup Series
Driver Bobby Labonte of (JTG) – No. 47 Toyota Camry Reese Towpower car – April 22 – Kansas Speedway
Camping World Truck Series
Driver Brad Keselowski of (BKR) – Reese Towpower featured on the No. 19 Twitter Truck – February 24 - Daytona International Speedway
Reese Towpower No.19 RAM on August 22nd at Bristol Motor Speedway
Driver Parker Kligerman of (BKR)- No. 29 Reese Towpower RAM:
April 21st – Kansas Speedway
June 8th – Texas Motor Speedway
July 14th – Iowa Speedway
July 21st – Chicagoland Speedway
September 29th – Las Vegas Motor Speedway
Source: Cequent Consumer Products, Inc./REESE Towpower Press Release
