Thursday

BB&T and RCR Renew Partnership Agreement

No. 33 BB&T Chevrolet Impala SS - Richard Childress Racing with Driver Clint Bowyer

The Winston-Salem, N.C.-based corporation will also retain its status as the Official Bank of Richard Childress Racing.

The primary sponsorship races for BB&T on the No. 33 Chevrolet occur within BB&T’s primary branch banking footprint, which extended into Alabama while simultaneously increasing its market share in Florida last August. The No. 33 BB&T Chevrolet will compete March 7 and September 5 at Atlanta Motor Speedway, March 21 at Bristol Motor Speedway, March 28 and October 24 at Martinsville Speedway, April 25 and October 31 at Talladega Superspeedway, May 1 at Richmond International Raceway, and May 22 at Charlotte Motor Speedway for the annual Sprint All-Star Race.

“The BB&T/RCR partnership has been successful both on the track and in the marketplace,” said Richard Childress, president and CEO of Richard Childress Racing. “BB&T has created winning activation programs for its customers and clients through its racing activities and RCR has been fortunate enough to take BB&T to the winner’s circle in the Sprint Cup Series and Nationwide Series, as well as the head table at the Nationwide Series championship banquet. We appreciate their continued commitment to RCR and the sport as a whole.”

The BB&T/RCR partnership began in 2007 with a partial Nationwide Series program with Bowyer. The program expanded in 2008, with primary sponsorship in the Nationwide Series and a two-race primary position with Bowyer’s Sprint Cup Series program. Bowyer & Company went on to capture the 2008 NASCAR Nationwide Series drivers’ championship and won the Sprint Cup Series race in May at Richmond International Raceway. The program moved fulltime to the Cup Series in 2009.

“Our partnership with Richard Childress Racing has served as a platform and an accent of numerous marketing strategies during the past three years,” said BB&T Chief Marketing Officer Steve Wiggs. “From the top down, RCR is always committed to helping BB&T create meaningful programs that generate excitement with our clients and prospective clients. Many of our new clients and employees in Alabama and Florida were already familiar with our brand through our association with RCR. We hope our primary sponsorship of both races at Talladega and major associate sponsorship of both races at Daytona and the season finale at Homestead-Miami will increase their brand awareness and loyalty to BB&T.”

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About BB&T

BB&T Corporation (www.BBT.com), headquartered in Winston-Salem, N.C., is among the nation’s top financial-holding companies with $165.3 billion in assets. Its bank subsidiaries operate more than 1,800 financial centers in the Carolinas, Virginia, West Virginia, Kentucky, Georgia, Tennessee, Maryland, Florida, Alabama, Indiana, Texas and Washington, D.C. BB&T ranks No. 2 in market share in North Carolina; No. 3 in Virginia and South Carolina; No. 5 in Georgia and Florida; No. 1 in West Virginia; No. 4 in Kentucky; No. 6 in Tennessee and Maryland; and No. 7 in Washington, D.C.

About Richard Childress Racing

Richard Childress Racing (www.rcrracing.com) has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2010 Sprint Cup Series lineup includes Kevin Harvick (No. 29 Shell-Pennzoil Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). John Wes Townley drives the No. 21 Zaxby’s Chevrolet in the 2010 Nationwide Series, Austin Dillon drives the No. 3 Bass Pro Shops Chevrolet in the 2010 Camping World Truck Series and Tim George Jr. drives the No 31 RCR Development Chevrolet in the 2010 ARCA Racing Series presented by RE/MAX and Menards. Ty Dillon, Sean Caisse, Ryan Gifford and Stephen Leicht are RCR developmental drivers in both asphalt and dirt track racing.

- Richard Childress Racing, Press Release