Friday

Is there anything that can’t be sponsored?

With the economy in the state it has been in for awhile now, race teams and tracks struggle to find sponsors. When the economy is flourishing, however, and companies are looking to throw advertising dollars at NASCAR, is there anything that can’t be sponsored?

Of course, there are the normal sponsorship avenues — race cars, naming rights at racetracks, race title sponsors, award sponsors. . . . The list goes on and on. Over the last few years, entities looking for sponsorship have found new things to be sponsored, and some of them seem a little off the wall or maybe even over-the-top. - Full Story by Amanda Vincent – Louisville NASCAR Examiner