The Friendly Rivalry Moves to Facebook With 12 New Funny Videos
Memphis, Tenn. (Aug. 5, 2011) – After a year of friendly feuding during the BC and Goody’s ‘Pick A Powder’ campaign that launched last summer, Trace Adkins and Richard Petty continue their rivalry by releasing 12 new videos on BC Powder’s and Goody’s Powder’s Facebook pages. Fans of Petty and Adkins and of both brands of fast pain relief products can see the two men interact in various humorous scenarios. The ‘painful moments’ represented in the videos, where the spokesmen boldly tackle one another’s worlds emphasize the effectiveness and need of headache powders to get rid of pain fast.
BC and Goody’s ‘Pick A Powder’ campaign with Trace Adkins and Richard Petty
Starting the first week of August, fans will be able to go to BC Powder’s and Goody’s Powder’s Facebook pages and view the new videos which include Adkins evaluating Petty’s dancing and wardrobe choices, Petty teaching Adkins about resistance training and trying anything and everything to remove a racing helmet from Adkins’ head. The ‘Pick A Powder’ campaign started as a friendly “rivalry” to determine who experiences the toughest pain and plays off the fierce and generational loyalty users have to either Goody’s or BC.
Later in the year, fans will be able to once again support raising funds for Wounded Warrior Project on behalf of BC and Adkins and Victory Junction Camp on behalf of Goody’s and Petty. Last year, BC and Goody’s collectively gave $100,000 to the charities in a check presentation at the Goody’s Fast Relief 500 in Martinsville, Va., and they hope to get the public’s help in raising that much again. Also, participants who “like”, share or download a coupon for their favorite headache powders on Facebook will be able to participate in a sweepstakes that will include an all-expense paid VIP trip for four to the Goody’s Fast Relief 500 at Martinsville Speedway (race tickets, air and hotel) courtesy of Goody’s, or an all-expense paid VIP trip for four to a Trace Adkins concert stop (concert tickets, air and hotel) in early 2012 (location TBD) courtesy of BC.
“In working with both men, I can say one of the things Trace and Richard both agree on is that whether it is tough body pain or a droning headache, powders go to work fast and loyalties to each brand run deep,” said Traci Plate, Brand Manager, BC and Goody’s Powders. “That’s why we created the ‘Pick A Powder’ campaign and have taken the ‘painful moments’ to Facebook where many of our loyal users are.”
To view the rivalry’s new “painful moments” videos visit BC Powder and Goody’s Powder on Facebook, To view last year’s videos, visit www.pickapowder.com.
ABOUT GLAXOSMITHKLINE
GlaxoSmithKline Consumer Healthcare is one of the world’s largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette® and NicoDerm®CQ® as well as many medicine cabinet staples – allii®, Aquafresh®, Sensodyne®, and TUMS® – which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.
ABOUT RICHARD PETTY
Known to many simply as “The King,” Richard Petty is the most decorated driver in the history of NASCAR racing, winning a record number 200 races and seven NASCAR Sprint Cup Series championships in his illustrious career. His place was forever sealed in racing history in May 2010 as Petty was a member of the inaugural class inducted into the NASCAR Hall of Fame. Today Petty is as busy as ever overseeing the operation of Richard Petty Motorsports, a multi-car NASCAR Sprint Cup Series team. The legend is also involved with the Richard Petty Driving Experience. Away from the track, Petty and his family strongly believe in giving back to the community. The King was instrumental in the development of the Victory Junction Camp, a special camp for chronically ill children, after donating acres of his land that the camp sits on today.
ABOUT TRACE ADKINS
Trace Adkins is one of Country music’s most versatile and accomplished entertainers. His instantly recognizable baritone has earned 30 charted singles and 15 Top Ten hits gold, platinum, and multi-platinum albums with total sales surpassing 10 million. He is a sought-after television personality, an accomplished actor, a world-class voiceover narrator and commercial spokesman and successful author. Since 2010, he has served as the official face and voice of BC Headache Powder.
Literally an entertainment mega-star (he’s 6′ 6″), Adkin’s stint on The Celebrity Apprentice earned him recognition beyond Country music and his recent supporting role in The Lincoln Lawyer (Lionsgate) has carried that even further.
A member of the Grand Ole Opry, Adkins was raised on Country and Gospel and is known as a traditionalist who speaks his mind and honors the past. Hits such as “Every Light In The House Is On,” “This Ain’t No Thinkin’ Thing,” and “You’re Gonna Miss This,” feature the heart-felt sentiment that Country music is known for. However, as his fans know, his range also extends to the rowdy side. Having played his fair share of honky tonks on his way up, it was obvious from the start that the rowdy barroom anthem, “Honky Tonk Badonkadonk,” would become an across-the-board phenomenon, while his “All I Ask For Anymore,” is a moving modern masterpiece that earned Grammy nominations for Best Male Country Performance and Best Country Song.
Trace’s rapidly-charting new single, “Just Fishin’” his the first single on his upcoming album, PROUD TO BE HERE, which will be released August 2, 2011 on Show Dog – Universal Music as he continues to criss-cross the U.S. on tour.
- BLH Consulting, Inc., for GlaxoSmithKline, Press Release
