WIX® Filters, a member of the Affinia Group family of brands, announced today plans to be the primary sponsor for Ryan Newman of Stewart-Haas Racing for four races during the 2012 NASCAR Sprint Cup Series™ season.
WIX Filters will debut its primary sponsorship of Newman and his No. 39 Chevrolet at the season kick-off Budweiser Shootout at Daytona International Speedway on Feb. 18. WIX will be Newman’s primary sponsor for three additional NASCAR Sprint Cup Series events this year – at Phoenix International Raceway on March 4, Darlington Raceway on May 12 and Michigan International Speedway on Aug. 19.
“Ryan Newman, Stewart-Haas Racing and their fans bring tremendous enthusiasm and excitement to the racing season,” said Mike Harvey, brand manager for WIX Filters. “We can’t wait to be onboard with them again in 2012. Our partnerships with Stewart-Haas Racing and Ryan have been some of our most successful in racing thanks to the support offered by the team and the way Ryan’s fans have embraced our brand.”
WIX has been the Official Filter for Stewart-Haas Racing since the team’s creation in 2009. In three starts with WIX Filters on the hood of the No. 39, Newman has three top-10 finishes – a sixth-place effort at Bristol Motor Speedway in August 2010, a third-place finish in last season’s Budweiser Shootout at Daytona International Speedway and a fifth-place effort at Michigan International Speedway in August 2011.
“I’m excited to have WIX Filters back as a partner in 2012,” said Newman. “They have a great support program, find cool ways to get fans involved and most importantly provide us with superior filters to protect our engines.”
WIX will chronicle race week events with photos, videos, interviews, giveaways and more through social media, including Facebook (www.facebook.com/wixfilters, Twitter (@wixfilters) and YouTube (www.youtube.com/thewixfilters
Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com.
Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit www.affiniagroup.com.
Source: WIX Filters, Press Releas
