Dale Earnhardt Jr. to Stay Comfortable in Denim for Seventh Consecutive Year
GREENSBORO, N.C. – As the NASCAR community gears up for the iconic Daytona 500, the Wrangler® brand is proud to announce a continued relationship with racing superstar Dale Earnhardt Jr. The seven-time winner of the Chex Most Popular Driver Award will be featured across the jean company’s marketing initiatives for the seventh consecutive year.
Denim Dale Jr by Wrangler
Earnhardt Jr. officially became the face of the Wrangler Jeans Co.TM line in 2004, but the Wrangler®-Earnhardt relationship actually began in the 1980s when Dale Earnhardt drove the legendary yellow-and-blue “Wrangler® Jean Machine.”
“My dad taught me a lot about racing, determination and loyalty, and he is a big reason why we value the partnership with Wrangler so much,” said Earnhardt Jr. “My family has built a great legacy with Wrangler over the last three decades and it means a lot to be able to carry on that tradition.”
Today, the tradition continues with Wrangler® as the official jean of Dale Earnhardt Jr. once again.
“The Earnhardts are a part of our family,” said Craig Errington, vice president of Wrangler® marketing. “It’s nostalgic to make this announcement as we head into Daytona. This race is so meaningful for NASCAR fans, and obviously very significant for the Earnhardts. We wish Dale the best of luck this weekend, and we’re looking forward to cheering him on throughout the season.”
Designed to increase consumer awareness and knowledge of the brand, Earnhardt Jr. will once again be featured in Wrangler® advertisements, in-store signage, product ticketing and consumer promotions. The Wrangler Jeans Co.TM line is available nationwide at value-minded retailers like Walmart, Kmart and Target, and offers consumers top quality men’s clothing priced right at less than $20. For more information, visit www.wrangler.com or the brand’s Facebook page at www.facebook.com/WranglerJeans.
About the Company
Based on more than 60 years of heritage in making authentic denim jeans, the iconic Wrangler® brand is long respected for comfortable, durable and affordable jeans, pants, shorts and shirts. The Wrangler Jeans Co.TM and Wrangler Five Star Premium DenimTM lines are available at value-minded retailers nationwide and retail for less than $20. For more information regarding the Wrangler® family of authentic clothing or to locate a retailer, visit www.wrangler.com, www.facebook.com/WranglerJeans or call 1-888-784-8571.
Wrangler® is a division of VF Jeanswear Limited Partnership, which is an affiliate of VF Corporation. VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wranglerâ, The North Faceâ, Leeâ, Vansâ, Nauticaâ, 7 For All Mankindâ, Eagle Creekâ, Eastpakâ, Ella Mossâ, JanSportâ, lucyâ, John Varvatosâ, Kiplingâ, Majesticâ, Napapijriâ, Red Kapâ, Reefâ, Ridersâ and Splendidâ. VF Corporation’s press releases, annual report and other information can be accessed through the Company’s home page, www.vfc.com.
- Wrangler, Press Release